England's coach Phil Neville, reacts after losing the France 2019 Women's World Cup semi-final. AFP
United States defeating England in the women's World Cup semi-final was the most watched event of the year on television in the United Kingdom. The statistics of the audience peaked to about 11.7 million.
The Lionesses lost to the United States by missing a late penalty and the match winding down to a 2-1.
According to records of viewers shared by BBC, the match led to an increase in TV audience by over 50 per cent.
It was the fourth time this tournament that the record UK TV audience for a women's match had been broken.
"It's moved from being an interesting Olympic-type sport to an absolute mainstream sport," former Football Association chief executive Martin Glenn told the BBC.
"The importance of that is that adds attraction, it pulls girls and women into playing.
"At the top end, what will make the product of the Women's Super League more attractive is getting more exposure in the millions - so being on terrestrial TV is important - making sure the games are played in the elite stadiums that the men play in, and continuing to improve the quality of the football."
The England men's team's defeat to Croatia in the World Cup semi-final last year attracted a peak audience of 26.5 million.
Reigning champions Australia made one change after a surprise 10-run defeat by South Africa at Old Trafford, with the recently called-up Peter Handscomb replacing injured batsman Usman Khawaja.
England ended their 44-year wait for a first 50-overs world title by beating New Zealand in a nailbiting final Super Over on Sunday.
Ireland ended England's World Cup honeymoon in dramatic style on Wednesday, bowling out the host nation for a derisory 85 on the first day at Lord's as they eyed one of the biggest shocks in Test history
This series is being played under special protocols because of the global coronavirus outbreak, with the PCB statement adding the decision to isolate Hafeez had been taken "for his and, the safety and security of everyone around him."
The UAE is set to add another feather to its cap by hosting the cricket’s biggest extravaganza – Indian Premier League (IPL) – at the time of the pandemic after the clearance by the Indian government.
Brazil great Ronaldinho could be freed on August 24 following five months detention in Paraguay over a forged passport, judicial sources said on Monday.