Dubai: The World’s Ultimate Strongman, in collaboration with the Dubai Sports Council (DSC), has launched the WUS Incubator programme - an innovative, intensive training programme to take athletes with potential and turn them into world beaters.

Some of the biggest stars in strength sports are coming to Dubai to take part in a new initiative to develop a new breed of strongmen.

The official announcement about the WUS Incubator program was made at the Dubai Sports Council (DSC) on Monday by Saeed Hareb, Secretary General of DSC, in the presence of Hafthor Bjornsson, winner of the World’s Ultimate Strongman title in Dubai last October, and Larry Wheels, the first recruit of the WUS Incubator program. Based in Dubai, the program will see athletes from all over the world travel for an opportunity to elevate their level of performance to compete with the best on the planet.

The initiative further reinforces Dubai’s status as the home of strongman, following on from the hosting of the hugely successful World’s Ultimate Strongman event at the Bab al Shams event area last October.

That event was recognised for raising the standard in terms of how athletes were treated and the WUS incubator is no exception. Those taking part will have all their training, coaching, accommodation, rehabilitation and recovery taken care of - providing the very best learning and development environment.

Hareb said: “With Dubai being the new home of Strongman after the hugely successful World’s Ultimate Strongman last year, launching this innovative WUS Incubator program here is a natural progression.

“We are pleased to see Bjornsson and Katona supporting this visionary initiative with their presence, and we thank Mark Boyd and his WUS team.”