The initiative was launched following a video that went viral on social media of children being bullied by their fellow colleagues on a school bus.
A study involving 700 parents in all seven emirates has shown that around 85 per cent of parents with children aged 6-12 years are aware their child has been bullied previously.
No one has the right to bully others on the basis of colour, appearance, health issues and religion. All humans are the same and created by one creator that is God Almighty
The police consider cyber violence a serious crime and have an active programme educating the public how not to fall prey to online attacks, or to become the perpetrator.
Quaden Bayles, the nine-year-old boy who in a heart-wrenching video said he wanted to kill himself after being bullied at school, had the "best day of his life" when he led out an all-star rugby league team in Australia on Saturday.
Jawaher said, “I never hesitated to do it but I wanted to share and spread awareness even though people said it sounds risky and some people thought I wanted to make money out of it. I never wanted any of it, I wanted people to know about what’s happening inside school. I really felt proud for posting it and tried my best… even students and the school texted saying that they’re really happy…”
Abu Dhabi Police urged parents to track their children’s online activities during the setup of virtual groups on WhatsApp and other social media platforms.
"This goes against the principles of the market economy and the (World Trade Organisation's) principles of openness, transparency and non-discrimination," said foreign ministry spokesman Wang Wenbin.
Bullying, particularly in schools, is a practice that should be totally banned. It has dangerous consequences for children who are at the receiving end.