The initiative was launched following a video that went viral on social media of children being bullied by their fellow colleagues on a school bus.
A study involving 700 parents in all seven emirates has shown that around 85 per cent of parents with children aged 6-12 years are aware their child has been bullied previously.
The police consider cyber violence a serious crime and have an active programme educating the public how not to fall prey to online attacks, or to become the perpetrator.
Jawaher said, “I never hesitated to do it but I wanted to share and spread awareness even though people said it sounds risky and some people thought I wanted to make money out of it. I never wanted any of it, I wanted people to know about what’s happening inside school. I really felt proud for posting it and tried my best… even students and the school texted saying that they’re really happy…”