Make social media social again

Lately, it seems like each time I reach out to an old acquaintance through social media, I’m met with a page that reads, “This account doesn’t exist anymore.” Many Gen-Z’ers are quietly quitting the platforms we grew up on, according to the Tribune News Service.

This is understandable. While designed to be a public space spurring connection, many of these platforms now do the opposite: They are driving young people apart and making us more isolated.

The solution, however, should not be quiet quitting: Instead, young people need our legislators to hold Big Tech accountable for making these platforms usable and sustainable, instead of yet another tool to exploit our vulnerabilities. We need legislation that makes social media social again.

Ironically, although up to 95% of teens use social media daily, young people feel more isolated than ever. Over 60% have reported feeling no real sense of identity. And those who reported higher use of these “social” platforms were substantially more likely to experience depression, anxiety and other negative mental health impacts.

This is not a coincidence. It is by design. While many platforms originated out of a desire to connect people, their business models have largely shifted to prioritise profit over their consumers. Their product design reflects this.

For example, in 2016, Instagram, Meta and Twitter removed chronological feeds, which listed posts from people you follow in the order they were posted. Instead, they introduced algorithmic feeds, collecting user data in order to push trending or “relevant” content. Research has found that these algorithmic feeds rely heavily on sensationalist content that garners intense emotion to keep users engaged for longer. This longer engagement prompts the algorithm to show similar types of content, starting a negative feedback loop. For example, a study from the Center for Countering Digital Hate found that YouTube users who express interest in fitness or dieting are often then pushed content that worsens body image.

Similarly, the introduction of short-form video platforms like TikTok and Instagram brought with it the infinite scroll. Long gone are the days when you could scroll to the bottom of the page and be told that “you’re all caught up.” Instead, these platforms offer a never-ending feed of content. When paired with predatory algorithmic feeds, this infinite feed creates an addictive dopamine loop, which can disrupt sleep patterns and trigger anxiousness around “missing out.” Research has found that infinite scrolls are particularly dangerous to young people, who have not yet fully developed impulse control.

Frustrated parents and teachers often argue that young people should just put down their phones or delete their social media. Some young people can do this. But for others, social media is the only landscape they know. It’s their primary means to connect with their friends and family.

Moreover, some young people literally cannot put down the phone: Internal documents from Meta and YouTube showed these platforms knew the features they implemented were addictive, yet still released them. In March, these companies lost a landmark social media case, finding them liable for creating addictive platforms.

As the name would imply, social media platforms were meant to be social — not money grabs. My generation, and those behind us, need that to be true again. As the recent Meta case showed, we cannot depend on tech companies to voluntarily change their predatory practices. Instead, we need regulations to call them to account.