Confusing reporting

Sometimes the world doesn't make sense, nor the reports about it, both at the grand and trivial scales. From what I read this problem is not isolated to Australian papers but is becoming more common worldwide. A recent report in a number of Australian newspapers and websites concerning some cattle rustling illustrates the problem.

A young man stole some cattle, a simple story, but the headlines emphasised him almost playing for a professional sports team, a fact unrelated to his current life.

Why are some many stories of crime or tragedy coloured by the person's occupation, which is usually irrelevant except that it draws the eye and becomes clickbait?

There was also a report that the police were attempting to identify the animals. Does that mean getting out the mugshots, ...cow, cow, giraffe, cow... or identifying the individuals, Shaun, Timmy, Dolly..or their owners? Someone might have had the wool pulled over their eyes.

Dennis Fitzgerald
Melbourne, Australia