A-list folk rocker builds downtown jewel-box venue

August Brown, Tribune News Service

On a dreary February afternoon in Chinatown, Ben Lovett, pianist and keyboardist of the British folk-rock group Mumford & Sons, was hours away from releasing his band's sixth album, "Prizefighter." The LP — co-produced by Aaron Dessner with guests Hozier, Gracie Abrams and Chris Stapleton — rejuvenates a catalog that includes a Grammy for album of the year in 2013. He could have been celebrating, or at least resting up for his upcoming "Saturday Night Live" gig and fall arena tour. Instead, Lovett was calf-deep in sludgy rain water flooding the streets from a sudden downpour, standing at the roll-gate of a ripped-apart warehouse. "You'll need this," Lovett told a Times reporter as he handed out hardhats, walking his construction team through the still-raw hallways, shouting over a cacophony of circular saws.

In a few weeks, this site will be Pacific Electric, a new 750-capacity music venue that Lovett and his venue-developer firm TVG Hospitality have been converting for six years. It's a small but ambitious entry into a Los Angeles venue landscape that's recovering from fire and economic woes, yet has also seen several jolts of life recently.

Pacific Electric is a new flagship for the team at TVG, which has become an independent-scene force in the US and UK over the last decade. Beyond his band, this project plants Lovett's flag as an LA live music entrepreneur too. "I've never had such a significant moment around a venue launch," Lovett said in the soon-to-be dressing room at Pacific Electric. "It's the seventh venue we've done, but it has never coincided with such an important creative moment with the band. I have to be very disciplined right now."

Mumford & Sons led the 2010s folk revival that minted a generation of plaintive, earnest singer-songwriter acts atop the charts. While their genre peers' fates have varied, Mumford & Sons remained perennial arena and festival headliners, with an ambitious midcareer streak in the studio. As pop culture's tastes shifted, and his band moved around New York, LA and the UK, Lovett returned to his show-producing roots in 2016 to build the 320-capacity nightclub Omeara in London. "A lot of rooms in America are owned by the promoter, so unless you are working with that promoter, you can't play that room. I don't like that. I think there's something fundamentally broken with that practice," he said. "I wanted to prove out that idea, but I had to learn everything, like how you get a liquor license. It wasn't perfect, but the intent was so pure."

Two years and a couple UK venues later, TVG got an unexpected call from the city of Huntsville, Alabama, to build the Orion Amphitheater, an 8,000-capacity anchor venue for the massive civic project Apollo Park. The futuristic Grecian agora, which opened in 2022, was beyond anything they'd built before — similar to Red Rocks in Colorado or Forest Hills Stadium in New York. Suddenly, Lovett and TVG were players in the US too. "When I'm off the road, I drop my kid at school and I go to work. I sit in an office from 9am to 6pm," Lovett said. "That's not common, but there are people I really admire like Pharrell Williams who have a foot in entrepreneurship while also being a creator of songs. By doing a day's work with TVG, sitting down at the piano can still feel like a hobby."

Lovett, who lives in LA, had long wanted something closer to home. The industrial northern pocket of Chinatown housing Pacific Electric is well-known to ravers and foodies — Insomniac's Naud Street warehouse is close by, and the upscale cocktail bar Apotheke and pan-Asian restaurant Majordomo are around the corner. But besides festivals at Los Angeles State Historic Park, there hadn't been much of a live music presence in the area (a plan to open an outpost of the NYC venue Baby's All Right was thwarted by the pandemic).

Pacific Electric will be on the small side for a theater, a more intimate peer of downtown's Regent or Bellwether. But Lovett's plowed 20 years of notes from touring into the space — from the serene sandstone-hued dressing rooms with a piano and built-in laundry facilities, to a fully-separated horseshoe bar area to keep fan drink lines moving. There's no bad sightline in the space, from either the ground floor or upper level balcony, which looks out over a stage wreathed in pink neon and wood cutouts evoking the industrial cityscape outside.

"Keeping the dirt under my fingernails with projects like this, and watching shows as often as I do, you realise how hard and how much creativity and magic there are around shows," Lovett said. "It's never a given to have an audience." To manage the venue, TVG brought on Stacey Levine, a veteran of the Palladium, Wiltern and Theatre at the Ace Hotel (now the United Theater on Broadway). While her management experience is in larger, historic venues, the chance to build something from scratch with an artist's insight was enticing. "People really want to get off their phones and back into independent venues, and this little pocket of downtown is about to pop off," Levine said. "It's very cool and close to different areas of LA. But the venue is also really artist-focused. At 750 capacity, do you often have really nice dressing rooms? Probably not. But this is like welcoming artists into a nice hotel." Pacific Electric is independent in the sense that it's not wholly exclusive for either promoter conglomerate (they plan to work with both Live Nation, AEG and others). Lovett, who cited the San Francisco concert impresario Bill Graham as a model for his company, said, "I love the opportunity to back an artist and be their advocate, and they should be able to work in any room they want to. I'll die on that hill."

The music won't lean especially Mumford-ish. Its first show, with the synthwave group TimeCop1983, is slated for March 20, with a Robyn-themed club night, heavy rockers Militarie Gun and a big comedy slate from the Netflix Is a Joke festival up next. LA's nightlife — particularly in downtown — is still recovering from the pandemic-era culling of live venues and hospitality. After the malaise that's ripped through LA's entertainment economy of late, and a year of fires, ICE raids and other withering events in Los Angeles, Pacific Electric will have its work cut out to build its regular audience.

But new venues like South Pasadena's Sid the Cat Auditorium and Re:Frame in Atwater Village have taken similar big swings in recent months. Lovett sounded hopeful that LA has plenty of room for more. "I operated five venues in the pandemic, and conversations abounded like 'Is this the death of live experiences?'" Lovett said. "My take was different, which was the one thing that we couldn't figure out how to fix, was how to spend time together. Our greatest void was human interaction. We're always going to trend towards congregation. If I didn't believe that, I wouldn't do this."