EU seeks to stem industrial decline with 'Made in Europe' push

The EU unveiled on Wednesday new "Made in Europe" rules to help bolster the bloc's industries against fierce competition from China in a push held up for months by wrangling over plans some see as overly protectionist, Agence France-Presse informed. Concerning strategic sectors including cars, green tech and steel, the proposal is a key part of a European Union drive to regain its competitive edge, reduce its dependencies and stave off job losses. "What I am presenting to you today is more than just a change in operating procedures; it is a change in doctrine — one that was unthinkable just a few months ago," said EU industry chief Stephane Sejourne.

Broadly, the rules aim to ensure that public and foreign investments support manufacturing inside the 27-nation bloc, explained an EU official. To that end, they say companies that want public money must meet minimum thresholds for EU-made parts and subject large investments from dominant foreign firms to conditions including employing EU workers, observed Agence France-Presse.

The European Commission said the package aims to bring manufacturing's share of EU GDP to 20 per cent by 2035, up from about 14 percent in 2024. At stake are about 600,000 jobs that Brussels predicts could be lost over the next decade if the bloc's industrial decline continues on its current path.

Initially expected last year, the measures strongly backed by France were pushed back several times due to disagreements, with some arguing they run counter the EU's pro-free-trade spirit. Much of the discord revolved around the geographical scope of "Made in Europe". Sceptics, including the EU's largest economy Germany, argued trade partners should be included in the definition under a "Made with Europe" approach. Brussels settled for a compromise based around the principle of reciprocity.

Countries that have deals with the EU allowing for European companies to access public money on par with local firms in the sectors concerned would be brought into the fold. Others — like Canada — that give preference to local producers will be left out unless they change tack, the official said, noting the rules would be used as a trade tool to negotiate better access for EU companies. Ahead of publication, the plans had raised concerns among foreign partners including Britain, Japan and Turkey.

A full list of who was in and who was out was not yet available.

The "Made in Europe" requirements, which also seek to boost industrial decarbonisation, would apply to "strategic sectors", namely: steel, cement, aluminium, cars, and net-zero technologies. Governments putting money behind infrastructure projects will have to ensure they include a minimum share of European low-carbon steel, cement and aluminium, among other provisions. Electric-vehicle (EV) manufacturers will have to make sure at least 70 percent of their cars' components are made in the EU to access public money. Similar rules will apply to batteries, solar, wind, and nuclear.

The proposal, formally known as the "Industrial Accelerator Act", also aims to ensure foreign companies partner with European firms if they want to set up shop in the bloc. To do so it imposes conditions on foreign investments of over 100 million euros ($116 million) in "emerging strategic sectors" such as batteries and EVs.

These kick in when they involve an investor from a country that holds more than 40 per cent of the related global manufacturing capacity — an implicit reference to China's dominance in those sectors.

For such projects to go ahead, foreign investors need to meet four of six conditions including employing at least 50 per cent EU workers, holding no more than 49 per cent of the related EU company, and passing on technological know-how.

That was to counter instances where Chinese firms set up a European plant employing mainly Chinese workers with "very little local added value", said the EU official speaking on condition of anonymity.

For many, the plans are necessary to boost the development of EU green tech and shield manufacturers from unfair competition from heavily subsidised Chinese rivals.

The goal is to make sure EU taxpayers' money is "used strategically to strengthen Europe's industrial base — rather than subsidising Chinese overcapacity", said Neil Makaroff of the Strategic Perspectives climate think tank. But some experts question the EU push.