Rupert Murdoch and Lachlan now have ownership or control of the American audience of TikTok, it’s not really clear yet. The underlying Algorithm that manages what users see will be ‘Americanised’ for the local users.
What will the change mean? We might now see Rupert Murdoch performing his own dance moves for his many followers. It looks like the future of the platform is unclear and so hopefully are the ‘Murdoch Moves’.
Dennis Fitzgerald
Melbourne, Australia