This is indeed wonderful news. Now, we have a choice. At times, we don’t know whether to take a call or not. We don’t get to know who the caller was in case we miss the call. With this change we would be able to know who the caller is and if it is urgent then we can call them back.

The Telecommunications and Digital Government Regulatory Authority has announced that every company or establishment registered in the UAE has automatically become part of Kashif initiative, which means showing the name and number of the calling party to the call recipient. 

This enables the call recipient to recognise the calling party and decide whether to respond or not (“UAE expands caller ID service to include all companies registered in the country,” Dec.16, 2022, Gulf Today online edition.)

TDRA has launched this initiative gradually, starting from mid-2021, in cooperation with the service providers, as part of enhancing customer satisfaction and happiness with telecommunication services in the UAE, and it is expected to have an impact in the future by reducing unwanted calls. I really appreciate the authority for making our life much easier and stress-free with this new service.

Safdar Hashmi, By email