Kevin McCarthy

David A. Hopkins, Tribune News Service

House Minority Leader Kevin McCarthy last month unveiled the Commitment to America, a summary of the agenda for what he hopes will be a new Republican majority in 2023. The policy goals it outlines are a mix of traditional Republican positions (pro-life, pro-gun, pro-military spending) and relatively new priorities, such as promising to “confront Big Tech” and “ensuring that only women can compete in women’s sports.”

In both its name and its intended function, the document consciously echoes the Contract with America, the House Republicans’ national platform from the 1994 midterm elections. (To further emphasise this pedigree, Contract with America architect Newt Gingrich has taken an active role in promoting the Commitment to America.) The Contract with America is well-remembered today because the GOP gained more than 50 seats and majority control of the House immediately after its release, making Gingrich the first Republican speaker in 40 years.

Ever since Gingrich’s success, minority parties have hoped that releasing a similar list of campaign promises might grant them a comparable electoral payoff. Congressional Democrats produced a “Six in ‘06” plan before the 2006 midterms, and House Republicans endorsed a “Pledge to America” in 2010. But even though both parties ultimately marched to electoral victory in those years, there isn’t much reason to believe that any of these documents actually helped them do it — or that it’ll be any different this year. The original Contract with America reflected a sound strategic calculation: By the early 1990s, many Americans had fallen into the habit of voting differently for the president and Congress, often supporting popular Democratic incumbents in Congress even as they preferred Republicans such as Richard Nixon, Ronald Reagan and George HW Bush for the presidency. Gingrich and his allies in the House Republican conference decided that the way to a majority was to nationalise congressional elections as much as possible. They sought to convince citizens to base their vote on their frustrations with Washington as a whole, rather than their warmer feelings toward their local representative.

The Contract with America was part of this nationalisation strategy, committing Republican candidates to a common agenda of conservative policy and institutional reform. But there’s no evidence that the plan itself made much of a difference. Only 7% of respondents to a New York Times poll conducted just before the election reported that the contract made them more likely to vote Republican, while 5% claimed that it would make them less likely to support the party, 15% responded that it would make no difference, and 71% admitted that they had never heard of it. It was the rest of the Republican message that resonated with voters in 1994, communicated through television ads tying individual Democratic candidates to a controversial president, Bill Clinton, and a set of damaging scandals that embarrassed the Democratic leadership in Congress. This aspect of Gingrich’s nationalisation strategy, somewhat innovative at the time, quickly became routine in both parties. Every subsequent midterm election has been primarily fought over national issues and figures rather than local concerns, including the Clinton impeachment in 1998, the Iraq War in 2006, the Affordable Care Act in 2010 and the Trump presidency in 2018. Both sides now routinely encourage voters to focus their attention on ideological policy debates and to treat individual congressional races as proxy battles for control of the federal government. This fall, blaring television ads and eye-catching mailers are urging residents of competitive seats to use their vote to “send Washington a message” about national issues such as inflation or abortion, and to express their rejection of “Joe Biden’s failed policies,” “Mitch McConnell’s extreme views” or vice versa.