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Melissa Michelson and Carmen Liñero-Lopez, Tribune News Service

In the average lifetime there are a handful of major transitions during which an individual can reinvent themselves and their place in society. These are moments that stay with us forever, like moving to a new city, starting a new job, or joining the military. Or voting for the first time.

Reams of social science have demonstrated humans’ powerful commitments to our identities. In any given situation, we ask ourselves, “What does someone like me do?” and then decide accordingly how we act, dress and, increasingly, how we engage with our democracy.

That’s why the long-term health of our country depends on our ability to foster democratic participation as a core tenet of our population’s identity. To do that, we need to create successful “civic transitions” for every American. Once someone has voted for the first time, they tend to adopt an identity as a voter, and then vote again in subsequent elections. Getting young people to adopt voter identities by inviting them to participate in our democratic processes can create a lifetime of civic engagement.

In 2020, multiple student-serving organisations came together to help young people incorporate civic participation into their lives during a time of profound identity transition: enrolling in college. Through an initiative called Ask Every Student, they set out to increase college student voter registration by attempting to reach each individual student on nearly 200 participating campuses. An open-source framework enabled leaders to incorporate voter education and outreach into universal programs like student orientations and core curriculum courses. Campuses included private and public institutions, community colleges and minority-serving institutions such as historically Black colleges and universities.

An extensive study into the initiative’s efficacy points to one clear conclusion: Just a few minutes of direct interaction has the power to profoundly impact a person’s civic identity — especially when that person is new to the democratic process.

A survey of 2,267 students from 14 campuses that participated in the AES initiative (and approximately the demographics of the AES initiative as a whole) found that students who recalled hearing about an AES programme on their campus said they were 8.3 per cent more likely to register to vote, and 5.6 percent more likely to vote, than those who hadn’t. Among first-year students — the group most likely to be experiencing profound life transitions at the time — those who recalled being encouraged to vote by an AES programme on their campus were 14.2 per cent more likely to register to vote.

In all, approximately 76.1 per cent of students surveyed reported hearing about an AES programme on their campus. Assuming a similar percentage holds true for the nearly 3 million total students enrolled in colleges that participated in AES, we estimate that millions of students were reached through this initiative and that tens of thousands of them registered to vote in part because of it.

Of course, registering to vote and voting are not the only acts of democratic engagement that matter. Community service, activism, dialogue across differences, and many other facets make up the full spectrum of a vibrant civic life. But by introducing college students to the bedrock functions of the democratic process we open the door for them to positively impact their communities in multiple ways.

One of the study’s most exciting takeaways was the degree to which students shared information they learned from an AES programme on their campus with their families. In our conversations with students at these campuses –we held 24 focus groups across the 14 study campuses — students noted how they shared AES programme information with their families, spreading the initiative’s impact.

Most Americans will experience some kind of major life transition in the next decade. These times of transition, especially for young people, are an opportunity to shape their civic identity for the better — but only if we commit to reaching them where they are.

American democracy is experiencing its own transition moment, challenged by increasing partisan polarisation, decreased confidence in public institutions, and increased incidents of anti-democratic attitudes and behaviors. Against this backdrop, applying the lessons of Ask Every Student at scale will foster participation and positive identities as voters, as well as strengthen our democracy.