The launching of the World’s Tallest donation Box by the Mohammed Bin Rashid Al Maktoum Global Initiatives, MBRGI, in collaboration with Burj Khalifa, is a noble and kind gesture that truly expresses solidarity with victims and helps raise donations to provide meals for communities hard-hit by the coronavirus, COVID-19 pandemic across the country.

The new initiative brings together all segments of the UAE society to shine lights of hope and empower people in need during these difficult times and cements the UAE’s status as a global beacon of hope in all circumstances.

The idea has been well conceived. Launched as part of the ’10 million meals’ campaign, the World’s Tallest donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dhs10 each, to collectively donate 1.2 million meals or food parcels to individuals and families affected by the coronavirus (COVID-19) outbreak in the UAE.

For every light purchased for AED10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, as part of the UAE’s social efforts to support the most vulnerable against the economic and humanitarian challenges posed by the global pandemic.

For the participants, their act of kindness will be thoroughly fulfilling.

Through contributing only Dhs10, donors will help light up Burj Khalifa and also provide a meal to someone most in need for food.

They will see the impact of their contributions on the façade of the world’s tallest building.

It should be noted that the World’s Tallest donation Box supports the ‘10 million meals’ campaign that was launched earlier in April to provide food support to those directly or indirectly affected by the coronavirus pandemic in the UAE that left may facing unemployment and income reductions.

In the first week of its launch, the campaign exceeded its target after drawing massive financial and in-kind donations from companies, entities and the public to provide more than 11 million meals and food parcels.

The iconic skyscraper Burj Khalifa has itself been known for its inspiring messages of support to other nations and the UAE during times of celebrations and distress. Its dazzling displays and staggering light shows have attracted tourists from all over the world.

Supporting the wellbeing, health and safety of the society has remained utmost priority for the UAE leadership.

The National Programme for Happiness and Wellbeing, in conjunction with International Workers Day, launched this week “Be Well” campaign, a community initiative aimed at promoting the health and safety of workers and supporting the national efforts to counter the COVID-19 pandemic.

The “Be Well” campaign is organised to commemorate International Workers’ Day, which falls on May 1 of each year and in recognition of the efforts and contributions of workers in the UAE.

The campaign opens the door the UAE community to participate in providing the “Be Well” box for workers, while that contains 44 essential prevention and protection items for their safety, health and social support; such as face masks, gloves, sanitizers, food items, as well as a new phone SIM card and calling credit.

The benevolent heart of the UAE and its people could be gauged by the fact that within the first week of its launch, the ’10 million meals’ campaign drew massive support from all segments of the society, exceeding its target with donations that provided over 11 million meals.