Jawaher Centre announces return of E88 Market

Al Jawaher Reception and Convention Centre (JRCC) has announced the return of E88 Market for its fourth edition in 2026 under the theme, "Sharjah's Outdoor Destination for Food, Shopping & Entertainment – Where Family Shops, Dines & Play."

The Centre has officially opened registration for entrepreneurs, start-ups, home-based businesses, artisans, retailers, and productive families from across the United Arab Emirates to participate in this year's event. The event aims to provide a vibrant community destination where families and friends can come together, enjoy quality time, and strengthen family bonds through a wide range of engaging entertainment and interactive experiences suitable for all age groups.

The event will take place from Thursday, 17 December to Thursday, 31 December 2026, spanning fifteen consecutive days at the Almas Hall Parking Area of Al Jawaher Reception and Convention Centre. Visitors will be welcomed daily from 5:00 pm to 11:00 pm from Monday to Wednesday, and from 5:00 pm to 12:00 pm (midnight) from Thursday to Sunday, offering families and visitors a complete outdoor entertainment experience in a safe and welcoming environment.

It is an extension of Al Jawaher Reception and Convention Centre’s efforts to support entrepreneurs and local talent, empower small and medium-sized enterprises, and promote national products and initiatives.

The event provides a platform that brings together a diverse range of local businesses and brands, enabling them to engage directly with the public and showcase their products, services, and ideas, while offering participants valuable opportunities to establish new business partnerships, exchange knowledge and expertise, explore new avenues for growth and expansion, and gain insight into market trends and consumer preferences. The fourth edition welcomes a wide range of participants, including home-based businesses, emerging brands, food trucks, productive families, artisans, and food and beverage businesses.

In addition to the commercial activities, the event will feature a variety of entertainment programmes and workshops aimed at developing the skills of children and youth, nurturing their capabilities, and promoting a culture of innovation and entrepreneurship.

Remarkable success

Previous editions of E88 have achieved remarkable success, attracting significant numbers of visitors and exhibitors and establishing the event as one of Sharjah's leading outdoor destinations. Building on this success, the fourth edition aims to deliver an even more diverse and innovative experience that caters to the interests of all segments of the community.

Al Jawaher Reception and Convention Centre, a subsidiary of Sharjah Hospitality Group, reaffirms its commitment to delivering experiences and destinations that foster community engagement and enrich the quality of life in Sharjah. The Centre also remains committed to upholding the highest standards of quality and safety and providing the necessary facilities to ensure an exceptional experience for participants and visitors, reflecting the Centre’s vision of supporting community and economic initiatives and strengthening Sharjah’s position as a leading destination for diverse events.

JRCC invites entrepreneurs, business owners, productive families, artisans, and all interested participants to review the registration requirements and application process through the Centre's official channels and seize this opportunity to showcase their businesses to a wide audience while contributing to the growth of the local economy and strengthening the entrepreneurial ecosystem in the Emirate of Sharjah.

For more information about the event and participation opportunities, please contact Al Jawaher Reception and Convention Centre through its official website or via its official social media channels.