Sheikh Mohammed launches 'Dubai-It' initiative to convey Dubai's philosophy of work

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched "Dubai-it" initiative to convey Dubai's philosophy of work to future generations.

Sheikh Mohammed said via "X" platform: "Dubai's philosophy of work is based on achieving exceptional results in record time with mastery and excellence... Speed does not mean haste... Quality does not mean slowness... And ambition is worthless without execution."

"Dubai-it means rapid achievement, masterful and distinguished execution and results which the world sees in record time”, Sheikh Mohammed added.

He continued: "We launched 'Dubai-it' to convey Dubai's philosophy of work to future generations, and to instill it as a work culture in our institutions and companies and to build the next leaps with it".

Sheikh Mohammed clarified: "Our slogan is always “we say what we do... and we do what we say."