Palestinian launches immersive 3D virtual mall

UAE-based award-winning entrepreneur and expert in artificial intelligence, virtual reality, and media, Fairouz Daoud has launched world’s first immersive 3D virtual mall LaLaZar, aiming to bring groundbreaking experience of shared virtual world where users, as avatars, explore and discover products and interact with others in real time via chat and voice.

Daoud who hails from Palestine and moved to UAE in 2019, is at the forefront of immersive commerce, operating at the intersection of artificial intelligence, virtual reality, and media.

She is the Founder and CEO of LaLaZar, widely positioned as the world’s first 3D virtual mall, redefining how consumers, brands, and creators interact within digital environments.

Talking to Gulf Today, Daoud said, “The launch comes as mobile-first behaviour, rising social commerce, and growing demand for digital shopping reshape how consumers discover brands and make purchase decisions. The initial phase, features 77 unique 3D stores, designed to create a premium, selective and discovery-led experience. This curated approach positions the platform as a premium and limited retail environment, rather than an open-ended marketplace.”

Highlighting the platform’s overall experience, she said that “it integrates multiple commerce experiences within a single ecosystem. It combines a traditional online store interface for quick browsing, immersive virtual stores for brands, and curated creator and celebrity shops for discovery. A specialised gifting feature further enhances the experience by allowing users to send real products directly through the platform.”

Daoud said, “LaLaZar is an innovative platform that goes beyond the boundaries of traditional eCommerce to reimagine how people shop, connect and engage online. More than just a marketplace, the platform reflects our vision for the future of digital retail, where discovery is immersive and driven by real-time interaction.”

“Launching with 77 exclusive 3D stores, we are creating a curated and premium environment that brings brands, creators, and consumers closer together in more meaningful ways. As commerce continues to evolve towards interactive, experiential and community-led models, our ambition is to lead this transformation from the Middle East region and position LaLaZar at the forefront of the next era of global immersive retail,” she mentioned.