Campaign launched to support children in need

In collaboration with Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, Landmark Leisure initiated “Share the Joy, Give a Toy” as its Ramadan CSR activity across the country.

In this regard an event was held to kick off the community-based initiative, inspired by the spirit of Ramadan, aiming to collect preloved toys that are in usable condition.

These toys will then be carefully collected and distributed through Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, ensuring that they reach underprivileged children in the UAE.

In addition to giving toys a second life, this initiative also supports the cause of sustainable consumption and responsible reuse.

Speaking about this initiative, Silvio Liedtke, CEO of Landmark Leisure, GCC and India, said: “Ramadan is a time when the community comes together through acts of kindness and generosity. ‘Share the Joy, Give a Toy’ is a platform that encourages families to be a part of this act of kindness by donating toys that can bring joy to children in need.”

“This Ramadan, we are delighted to continue this initiative with our partners and the community, and we look forward to seeing families come together to share the joy of giving.”

Under the initiative, families can drop off pre-loved toys at participating Fun City locations across the UAE, including Fun City at Arabian Centre, Mercato Mall, Century Mall (Mamzar), Ibn Battuta Mall, Oasis Centre, Nad Al Sheba Mall, Abu Dhabi Mall, Dalma Mall, Al Falah Central Mall, Al Seef Village Mall, Marina Mall, Kalba Mall, Oasis Sharjah, Bawadi Mall, and Al Hamra Mall & Fun Block at Zero6 Mall, Fujairah Mall, Souq Al Jami, Barari Outlet Mall, Fun Works, and Tridom in UAE and Fun Ville at Al Khor Mall, Ezdan Mall (Al Gharafa), Al Asmakh Mall, Barwa Village, Ezdan Mall (Wakrah), Barwa City, and Abu Sidra Mall in Qatar.

These stores were chosen for easy access, enabling families and visitors to participate and bring joy to children who need them.

With multiple drop-off points across the city, Landmark Leisure aims to make the act of giving more accessible and impactful.

The initiative invites guests across the UAE to come together and make a meaningful difference through small acts of generosity this Ramadan.