Al Ansari Holding announced its contribution of Dhs10 million in support of the "Edge of Life" campaign, launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, coinciding with the Holy Month of Ramadan.
The campaign was launched in partnership with the United Nations Children's Fund (UNICEF), Save the Children, the Children's Investment Fund Foundation, and Action Against Hunger.
Mohammed Ali Al Ansari, Chairman of Al Ansari Holding, said, "We are proud to contribute to the 'Edge of Life' campaign launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, which reflects the UAE's leadership in humanitarian and charitable work, and its active role in supporting international initiatives aimed at combating hunger and achieving sustainable development goals.
""Our contribution to the campaign coincides with the 60th anniversary of Al Ansari Exchange's establishment, and this contribution expresses our social responsibility and our commitment to supporting projects and programmes implemented by the Mohammed Bin Rashid Al Maktoum Global Initiatives."
The "Edge of Life" campaign continues to receive contributions from institutions and individuals through 7 main channels including the dedicated campaign website “www.edgeoflife.ae”, and the campaign's call centre at the toll-free number 8004999. Contributions can also be made via bank transfer to the campaign's account (IBAN: AE 940340003708472909222) at Emirates Islamic Bank in UAE Dirhams.
The campaign also receives contributions via SMS by sending the word "LIFE" through "du" and "e&" networks in the UAE to the numbers: 1034 to donate Dhs10, 1035 to donate Dhs50, 1036 to donate Dhs100, and 1038 to donate Dhs500. Contributions can also be sent through the "DubaiNow" application, under the "Donations" category, YallaGive.com under the "Donations" category, or by creating a special wallet for institutions or individuals on the Dubai Community Contributions Platform "Jood" Jood.ae.