Group launches Ramadan campaign

Celebrating the “year of the family” to benefit the residents enjoying maximum benefits during the Holy Month of Ramadan, the Union Coop has launched its month-long drive to offer 30 to 60 per cent discount on around 3,000 food and non-food products and rewards through various activations.

The details were unveiled in a press briefing at its headquarters in Al Warqa City Mall in the presence of its CEO, Mohamed Al Hashemi, representatives from the Ministry of Economy, media, and department leaders, where it unveiled its Ramadan strategy aimed at supporting families and maintaining market stability.

The campaign offers discounts of up to 60% on products including rice, oils, flour, sugar, poultry, eggs, dates, and fresh and frozen items, across all branches, the online store, and the “Tamayaz” app.

Prices of more than 160 essential goods have been frozen to ensure stability throughout the month.

Al Hashemi stated that the campaign falls under the UAE’s “Year of the Family” initiative and aligns with national efforts to ease living costs during Ramadan.

He added that Union Coop currently offers over 6,000 locally produced products and continues its price reduction and stabilisation initiative launched three years ago, with product lists reviewed monthly based on demand.

The cooperative will also continue the “Your Iftar is Their Suhoor” initiative for the eighth consecutive year to reduce food waste and promote sustainability.

Additional efforts include blood donation campaigns with Dubai Health Authority and digital charity contributions through the ‘Tarahum” platform via QR codes, supporting Ramadan food box distribution.

Under the “More Ramadan Blessings on Your Table” campaign, running until 23 March 2026, customers who spend Dhs150 and scan their Tamayaz account will enter weekly draws awarding 10 winners Dhs1,000 each and monthly draws awarding two Jetour vehicles.