RTA launches campaign to boost passenger safety

As part of its ongoing commitment to delivering a seamless, safe, and comfortable public transport experience, Dubai’s Roads and Transport Authority (RTA), in collaboration with Keolis-MHI (Dubai Metro and Tram Operator), has launched an new Safety and Public Transport Etiquette Campaign across Metro and Tram networks, in line with the highest global standards of safety and service quality.

Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, said: “The campaign aims to reinforce a culture of courteous and responsible passenger behaviour through focused awareness of key practices. These include proper cabin selection, giving priority seating to people of determination and senior citizens, keeping doorways clear to maintain smooth movement, and respecting the rights and privacy of fellow commuters.

“With Dubai Metro and Tram recognised among the world’s most efficient and advanced transport systems, the campaign seeks to ensure that every journey reflects the highest standards of safety and comfort.”

Al Mutawa explained that the campaign places a renewed focus on enhancing passenger experience through smooth and comfortable journeys, reducing risks, ensuring a safe environment inside trains and stations, and improving passenger flow while preventing obstruction, contributing positively to operational efficiency and overall service quality.

He further noted: “The campaign is implemented through an integrated communication ecosystem, including guidance materials inside Metro and Tram carriages, digital screens, awareness signage at stations, and social media platforms, ensuring that awareness messages reach all segments of the community across different age groups.”

Highlighting the role of frontline teams, Al Mutawa said: “Our station staff, including Customer Happiness employees, ticket inspectors, and operational teams, play a vital role in supporting awareness efforts on ground.

“Through daily interaction with passengers, clear guidance, and real-time assistance, they help reinforce safety and etiquette messages, contributing to a smoother and more comfortable travel experience for all users.”

“This campaign forms part of RTA’s ongoing efforts to develop the public transport network in Dubai and deliver innovative and smart solutions that serve residents and visitors to the emirate, while aligning with other initiatives aimed at improving traffic movement and enhancing efficiency of the mobility system.”

He concluded: “Public transport is a shared space, and maintaining its safety is a collective responsibility. This campaign goes beyond reminders; it reinforces the culture of respect and awareness that distinguishes Dubai. We are proud of our teams who work around the clock to ensure that every journey is safe, smooth, and aligned with the emirate’s vision for smart and sustainable mobility.”

The new Safety and Public Transport Etiquette Campaign aligns with RTA’s comprehensive strategy, which places safety, inclusivity, and operational efficiency at the forefront of its priorities, supporting Dubai’s ambition to strengthen its position as a global leader in smart mobility and urban transport.”

Recently, in a separate development, RTA, a member of the Higher Committee of Al Quoz Creative Zone, announced the completion of a package of infrastructure projects designed to enhance connectivity and strengthen transport integration across the area.

The projects form part of a comprehensive master plan to establish an integrated creative hub that caters to creatives from around the world, as well as entrepreneurs seeking to invest in the creative economy.

The zone offers a fully integrated ecosystem that supports all stages of the creative process, from design and production to exhibition and marketing, while providing affordable live-work opportunities within a distinctive partnership framework that supports commercial viability for developers and landowners.

Al Quoz Creative Zone also features dedicated venues for hosting events, and high-quality public spaces designed to encourage walking and active travel. These elements shape a distinctive urban identity and reinforce the area’s position as a year-round destination for cultural, educational and recreational experiences.