Storytelling highlighted at Instagram sessions

Meta hosted a lineup of sessions and workshops targeting established and aspiring content creators attending the fourth edition of the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creator economy.

The workshops, hosted at the Instagram House space within the summit’s venue, addressed a wide range of key topics, from content strategy and monetisation, to technology, personal branding and success stories.

The 1 Billion Followers Summit is organised by the UAE Government Media Office under the theme “Content for Good.”

Moon Baz, Director of Global Partnerships, Middle East, Africa and Turkey at Meta, said: “The 1 Billion Followers Summit is a testament to the incredible impact creators have on global culture. Instagram has always been a place where creators turn their passions into a living, and our presence at this year’s Summit reflects our dedication to helping them grow and evolve alongside the platform. At Instagram House, our goal is to empower this community with the tools they need to thrive, from mastering storytelling and monetisation to leveraging Meta AI as a creative partner.”

Baz added: “By integrating Meta AI into that journey, we are providing creators with an always-ready creative companion that simplifies the technical side of content creation, allowing them to focus on what they do best: connecting authentically with their audience.”

CONTENT STRATEGY AND AUDIENCE GROWTH: In 10 Tips You Wish You Knew Before About Instagram, Bahjat Hindy, Partner Solutions Manager, Global Partnerships at Meta, shared practical tricks to help creators grow their audience, boost engagement, and create standout content. Creator Miled Rahal shared his personal approach in The Viral Story Formula that worked for us, guiding the audience on how to craft compelling stories that captivate audiences and elevate their content.

Joy Ibrahem, creator renowned for her expertise in content strategy and platform insights, explained how Instagram’s algorithms work, what drives content visibility in Decoding the Algorithms. Creator Ahmad Hossam answered questions and explained how he built a loyal Instagram audience, created viral content, and navigated the challenges of fast growth, in a session titled 7 Million followers in a Year: Ahmad Hossam’s Instagram Breakthrough, moderated by Samer Jamal, Strategic Partner Manager at Meta.