Dhs5m fund, bank account for content creators floated

As part of the fourth edition of the 1 Billion Followers Summit, Creators HQ, the first dedicated creators’ hub in the UAE and the Middle East, in partnership with Alfan, the monetisation platform, dedicated to content creators, launched the Social Content Fund, with a total value of Dhs5 million.

This was announced during a partnership agreement signing between Creators HQ and Alfan, as part of the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creator economy. Organised by the UAE Government Media Office, the 3-day summit took place at Emirates Towers, DIFC and the Museum of the Future in Dubai, under the theme ‘Content for Good’. In addition to over 15,000 content creators in attendance, the summit hosted more than 580 speakers with a collective following of 3.5 billion.

The initiative aims to empower and support content creators specialising in family- and society-focused themes, and to fund high-quality creative content production that supports family cohesion, promotes positive values within society, and nurtures future generations based on closeness, compassion, and shared noble goals.

The Social Content Fund is expected to generate long-term positive societal impact, contribute to shaping a responsible digital culture, and instill positive values among youth and families, positively influencing current and future generations.

Creators HQ and Alfan will jointly provide Dhs5 million in support to content creators through training courses and programmes, advanced filming equipment and tools, state-of-the-art studios, and other content creation resources. The initiative also supports creators in collaborating with social media platforms and leading content-focused brands, ensuring the continuity and sustainability of their projects.

Wio Bank has launched the UAE’s first banking account designed specifically for content creators and digital entrepreneurs, offering tailored features to support income management, payments and business growth.

Amina Taher, Chief Marketing Officer of Wio Bank, stated that participating in the Summit for the second consecutive year contributes to enhancing her expertise through interaction with leading content creators from both Arab and global levels.

She added that launching the first banking account dedicated to content creators is among the most significant achievements she is proud of.

Taher confirmed that the account, launched in partnership with Visa, can be opened within 72 hours. She noted that it is fully digital and multi-currency, with no minimum balance requirement. She explained that the account offers smart tools that enable users to manage bills and business operations easily without the need for an accountant, adding that the idea stemmed from her interactions with creators during the previous edition of the summit.

Meanwhile, the fourth edition of the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creation economy, has concluded in Dubai after three days of high-level discussions, drawing record participation and global digital engagement.

Organised by the UAE Government Media Office, the summit was held from January 9 to 11 across Emirates Towers, Dubai International Financial Centre and the Museum of the Future, under the theme “Content for Good.”

Under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the fifth edition of the summit will take place from Jan.8 to Jan.10, 2027.

The next edition builds on the success of the global summit, which has witnessed steady growth over the past four years and recorded massive participation of influencers and content creators.

The official hashtag #1BillionSummit ranked among the most followed hashtags worldwide in this year’s edition, generating millions of views and engagements.

Mohammad Al Gergawi, Minister of UAE Cabinet Affairs, said, “The summit achieved exceptional leaps in its fourth edition, positioning the UAE as a global leader in the content economy with a special focus on meaningful content that drives positive societal change.”

He added, “The summit’s success is reflected in drawing more than 30,000 attendees with over 15,000 content creators and influencers, underscoring the event’s growing international influence.”

He noted that the summit prioritised tackling urgent, pressing issues in the creator economy.

WAM