YouTube aims to empower content creators at 1 Billion Followers Summit in Dubai

YouTube is hosting an extensive set of sessions and workshops during the fourth edition of the 1 Billion Followers Summit, the world's largest event dedicated to shaping the content creator economy.

Reinforcing its commitment to the growing creator ecosystem, the platform's dedicated area at the Summit, YouTube House, is set to host a lineup of keynote sessions, workshops, conversations and panel discussions designed to empower creators at every stage of their journey.

Tarek Amin, Regional Director of YouTube in the Middle East, Turkey and Africa, commented: "We're proud to have been with the 1 Billion Followers Summit since the very beginning. This year, the YouTube House is bigger than ever, offering an extensive lineup of events and workshops designed to support creators at every stage of their journey. We are also hosting a series of expert talks featuring Pedro Pina, Vice President of YouTube for Europe, the Middle East, and Africa, alongside other top executives and inspiring content creators."

High-level keynotes from YouTube leadership will offer a deep dive into the platform's strategy and future trends. On the first day of the Summit, Pedro Pina, Vice President of YouTube for Europe, the Middle East & Africa will discuss YouTube's current and future plans to support the creator economy. This session will be followed by a panel discussion moderated by Javid Aslanov, Head of YouTube in MENA who will highlight the opportunities of brands on YouTube. On the third day, Tarek Amin, Regional Director of YouTube in the Middle East, Turkey and Africa will join a panel with Yes Theory, a popular channel on YouTube that covers adventures, mental wellness & social connections, to go through the importance of building a strong community on the platform.

At the YouTube House, there will be a series of sessions and panels with creators to exchange knowledge, and success stories. Focusing on the practical journey of building a career, an inspiring fireside chat titled The Road to Success will feature renowned Emirati storyteller and content creator Khalid Al Ameri.

The power of community will also be explored in the panel discussion titled Building a Brand with the Power of Your Community, featuring creators Chewkz and Yahya Alhihi and moderated by Khalook Al-yassin, Community Partner Manager for YouTube Shorts.

WAM