‘Al Etihad Parade’ to be held in Dubai to mark Union Day

Brand Dubai, the creative arm of the Government of Dubai Media Office, in collaboration with the Events Security Committee in Dubai, has announced the organisation of the “Al Etihad Parade” on Dec.2 to mark the 54th Eid Al Etihad.

The event is being organised as part of the “National Month” campaign launched by Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

The initiative reflects Brand Dubai’s commitment to fostering community participation and celebrating the Spirit of the Union through safe, engaging and well-organised public events that embody national identity and unity.

The gathering point for the parade is Dubai Maritime City at 3:00pm. The procession will run along Jumeirah Road from the Union House intersection to the Burj Al Arab intersection from 4:00pm to 5:30pm, offering a vibrant showcase of national pride and community spirit.

More than 30 volunteers from the Community Development Authority will support the event by distributing over 1,000 UAE flags to participants. Organisers emphasised the importance of adhering to all approved guidelines and safety measures to ensure the wellbeing of participants and road users.

Shaima Al Suwaidi, Director of Brand Dubai, said: “We are pleased to collaborate with the Events Security Committee in Dubai to organise this national parade, which reflects our shared pride and belonging and brings together all members of the community to celebrate the 54th Eid Al Etihad.”

She added: “We remain committed to organising events and activities that highlight the enduring values of our nation and showcase our Emirati identity through contemporary experiences that mirror the UAE’s journey of progress. We invite citizens and residents to participate in the ‘Al Etihad Parade’ in a responsible and respectful manner befitting this cherished national occasion.”

Al Suwaidi stressed that “adherence to the approved guidelines for authorised parades is essential to ensure the safety of all participants and to deliver an event that reflects Dubai’s and the UAE’s cultural and social ethos.”

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The 54th Eid Al Etihad marks a profound moment of celebration for our nation, honouring the remarkable vision of our great leaders and commemorating the unity and progress that continue to shape the UAE’s story. This year’s programming reflects our deep pride in the UAE’s heritage and cultural identity, bringing together hospitality, entertainment, culture, and culinary experiences, alongside new activations inspired by the innovative spirit of our nation. Residents and citizens from more than 200 nationalities are set to join these celebrations, expressing their shared connection to the country they call home. Among the standout moments of the celebrations is the ‘Al Etihad Parade’, bringing communities together in a powerful display of unity and pride. We look forward to seeing families across the city join us in honouring this special occasion.”

Reem Obaid Al Awabed, Director of Social Programmes at the Community Development Authority, said: “Our participation in the “Al Etihad Parade” aligns with the ‘Year of the Community’, which places the individual at the heart of building a cohesive society. The parade is not just a celebration, but a national space that renews the spirit of unity, belonging and social responsibility.”

She added: “The contribution of more than 30 CDA volunteers in distributing flags reflects the growing culture of volunteering in Dubai, where volunteers have become key partners in national and community events. We continue to build on this role and use the ‘Year of the Community’ to reinforce volunteering as a national asset that strengthens people’s connection to their community.”

Al Awabed said: “The ‘Al Etihad Parade’ embodies the principles laid down by the Founding Fathers and offers an opportunity to enhance community participation in a way that reflects Dubai’s values and vision.”

The Events Security Committee in Dubai noted that the national parade is an opportunity to express unity and national belonging.

The Committee emphasised its commitment to “providing a safe environment for all participants throughout the event and encouraging the public to take part in the celebrations while following traffic instructions to ensure a safe and smooth experience.”