Digital system to track fishing operations

Sharjah Asset Management, the investment arm of the Government of Sharjah; and Seafood Souq, global specialists in B2B SaaS products, have launched the region’s first digital traceability system for the fisheries industry in Sharjah.

This pioneering advancement is developed to verify the origin of local catches, promoting sustainability, enhancing national food security, and building consumer trust.

The digital application, which has been launched at Souq Al Jubail, is the first end-to-end digital solution in the fisheries sector across the UAE and the wider region; and generates a unique QR code for every fishing vessel, allowing instant verification of licence details, catch type, source, and quantity.

This ensures accurate tracking from the moment the boat leaves shore to the point of sale, giving consumers and regulators clear and reliable data.

The launch, attended by Sheikh Fahim Al Qasimi, co-founder of Seafood Souq, and Omar Al Mulla, CEO of the Investment Sector at Sharjah Asset Management, alongside key representatives from government and industry, marked the signing of a strategic agreement between Seafood Souq and Souq Al Jubail to expand the digital tracking system to Souq Al Jubail – Hamriyah and Souq Al Jubail – Kalba.

This expansion will ensure full traceability and digital verification across all major landing sites in the emirate.

Seafood Souq, in coordination with the Ministry of Climate Change and Environment (MOCCAE), also announced that plans are underway to extend the system across all seven emirates, paving the way for a unified national framework for sustainable fisheries management.

Trusted global destination: Commenting on the launch, Sheikh Fahim Al Qasimi said: “The system we have developed is a prime example of how leveraging advanced technology and smart solutions, can create a business environment defined by efficiency, transparency and long-term sustainability. As a first for the UAE and the region, it also demonstrates why Sharjah is a key destination for enterprises and investors committed to data-driven responsible growth, further cementing the emirate’s position as a regional leader in the smart economy.”

For his part, Omar Al Mulla said: “The launch of the digital traceability system reflects Sharjah’s broader commitment to embedding sustainability across all sectors. Beyond enhancing the management of marine resources, it strengthens our vision of building a diversified economy founded on innovation, environmental and social responsibility and national food security, and strengthening trust in local products.”