Bodour witnesses launch of ‘Sharjah: The Capital of Culture’

Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), attended the official launch of the distinguished publication, “Sharjah: The Capital of Culture.”

In collaboration with Assouline; a global luxury publisher renowned for its artistic vision and international reach; this one-of-a-kind book represents an important milestone in sharing Sharjah’s cultural prestige on the world stage.

This marks the second collaboration between Shurooq and Assouline, following the successful release of “Mleiha: Ancient Treasures of the UAE” in 2024. The landmark publication chronicled the 210,000-year-old history of the Mleiha region and celebrated Sharjah’s archaeological and cultural legacy. Together, the two works highlight Shurooq’s commitment to documenting the emirate’s identity through art, history, and storytelling.

The partnership between Shurooq and Assouline reflects a shared belief in the power of culture and storytelling to foster understanding, creativity, and human connection.

Sheikha Bodour’s recent appointment as UNESCO Goodwill Ambassador for Education and Book Culture further reinforces this shared vision, highlighting Sharjah’s ongoing commitment to promoting culture, education, and innovation as cornerstones of sustainable development and global dialogue.

The exclusive launch event, held at Sharjah’s iconic House of Wisdom, was a multisensory celebration of Sharjah’s rich heritage and creativity; and guests were immersed in an experiential journey showcasing intricate 3D architectural displays and sculptural art installations; soundscapes inviting interactive exploration; as well as live Emirati craftsmanship, music, calligraphy, and Michelin star culinary artistry. This fusion of sensory experiences embodied the depth and vibrancy of Sharjah’s cultural identity, celebrating the emirate as a global centre of knowledge, creativity, natural wonder, and heritage preservation.

Culture as the foundation of progress

Sheikha Bodour emphasised that Sharjah’s cultural journey is a living dialogue between past and future, where knowledge becomes light, creativity becomes language, and culture serves as a bridge that connects hearts and minds across the world.

She noted that every initiative born in Sharjah, including this collaboration with Assouline, reflects the emirate’s belief that progress flourishes when identity and innovation move together, and when art and intellect illuminate the path toward a more inspired and connected world.

Speaking at the event, Ahmed Obaid Al Qaseer, CEO of Shurooq, said: “This book stands as a distinguished representation of Sharjah’s vision, where culture, heritage, and knowledge form the pillars of progress. It reflects the emirate’s ongoing journey of development under the guidance of its leadership and highlights Shurooq’s role in translating this vision into landmark destinations that embody authenticity and innovation.

“Through our second collaboration with Assouline, we reaffirm our commitment to presenting Sharjah’s cultural and developmental achievements to the world, and to continuing our mission of promoting sustainable growth rooted in identity and purpose.”

Prosper Assouline, Co-founder of Assouline Publishing, commented: “Working on Sharjah: The Capital of Culture was a true honour. Sharjah is a city that deeply cherishes its rich heritage, art, and culture, while embracing modern experiences that reflect its vibrant spirit.”

Within the architectural beauty of Sharjah’s House of Wisdom, the launch unfolded as an experiential journey through the book’s seven narrative chapters: architecture, art, education, environment, literature, museums, and craftsmanship. VIP guests including dignitaries, cultural leaders, and media icons, were immersed in an interactive and curated environment; showing artistic expression; alongside the heritage and cultural depth Sharjah is globally known for.

Sculptural art installations curated in collaboration with the Sharjah Art Foundation enriched the ambiance, celebrating Sharjah’s role in contemporary art while honoring its cultural roots. Live demonstrations of Emirati crafts by Irthi, featuring traditional weaving and embroidery such as Talli and Safeefah, offered authentic insight into heritage preservation.