Retail chain launches ‘Winter Dreams Season 5’

Prominent retail chain with around 65 hypermarkets spread across Dubai, Sharjah and Ajman has launched 3-month long “Winter Dream Season 5” promotions to give away prizes worth millions of dirhams.

The promotion drive launched by Al Madina Group, the parent company of Al Madina and Mango Hypermarket to make big dreams accessible to everyone, the campaign allows shoppers to participate for a chance to win from a massive prize pool with a minimum purchase of just Dhs1.

The launch press conference was attended by key executives and partners, including Muhammad Ali, Operations Director, Al Madina Group; Ayoob Cheruvath, Marketing Director, Al Madina Group; T. Arun, Manager, Marketing & Communications, Al Madina Group; Abdul Jabbar, Director, Business & Operations, Clikon & Life n Rich (UAE); Ahmed Abdeltawab, Chief Executive Officer, O Gold; Pradeep, Business Development Manager, RK Pulses & Spices; and Durga Prasad, National Manager, Dabur.

The promotion, which runs from Nov 1, 2025, to Feb 1, 2026, features 100+ grand prizes to be given away throughout the campaign. The exciting lineup includes a one-year home rent prize, 12 Haval Jolion Pro SUVs, 12 one-year school fee prizes, 12 Dream Dubai experiences, 12 international tour packages, and 60 one-month shopping vouchers, offering a wide array of rewards to participants across Dubai, Sharjah, and Ajman. Commenting on the launch, the officials said, “Winter Dreams has become a cherished tradition for Al Madina and our valued customers. It reflects our commitment to giving back to the community by transforming everyday shopping into an opportunity to achieve life-changing dreams. This year, we are thrilled to bring even more joy and excitement through an expanded range of prizes that touch on every aspect of our customers’ lives.” Presented by Clikon, Al Madina Winter Dreams Season 5 continues its tradition of celebrating customer loyalty and community spirit. The campaign’s title sponsor is O Gold, and it is brought to shoppers by RK Pulses and Spices.

The promotion is powered by Dabur, in association with Almarai, and supported by an esteemed lineup of partners, including Masafi, Sprite, Al Baker, Noor, Vatika, Soorya, Farmade, Homeway, and Traveller.

The Al Madina Winter Dreams campaign has established itself as one of the UAE’s most anticipated retail events, renowned for its transparency, generosity, and commitment to community engagement. With its fifth season, Al Madina continues to strengthen its position as a trusted name in retail and a brand dedicated to rewarding its customers in meaningful ways.