Clinics see huge footfall on first day of Pink October campaign

The Friends of Cancer Patients (FOCP), on Wednesday launched the annual Pink October campaign, to mark Breast Cancer Awareness Month.

The Pink Caravan’s fixed and mobile medical clinics saw an unprecedented community and corporate footfall and engagement on its inaugural day.

The campaign offers free early breast cancer detection tests, including clinical, mammogram and ultrasound screenings, in more than 86 sites in key cities across the UAE.

In line with its firm belief in the importance of raising community awareness, the Pink Caravan designed a comprehensive programme of educational events, interactive workshops as well as other activities that cater to all citizens and residents of all nationalities and age groups.

The programme aims to promote awareness on breast cancer and importance of early detection.

Moreover, the programmes offer packages and services to entities and companies, like the Mobile Clinics, Corporate Wellness Days, Educational Sessions and Workshops.

Aisha Al Mulla, Director of FOCP, said: “Pink October reflects our vision of transforming community awareness into a responsible health culture rooted in prevention and proactive steps to protect the community. Through the concerted efforts of the FOCP, the Pink Caravan, and our strategic partnerships, the campaign demonstrates how positive change can be achieved. It forms a starting point for the enhancement of mutual responsibility towards building an integrated ecosystem of awareness, emotional support and corporate partnerships.”

Al Mulla added: “Sharjah has consolidated its position as a hub for pioneering health and humanitarian initiatives, and this campaign aligns with the national commitment to place human health and dignity at the forefront. The UAE has championed investment in prevention and early support, and the campaign turns its experience in cancer prevention and early intervention into a model that inspires the region and the world.”

From 1–31 October 2025, the campaign’s eight fixed clinics will operate daily from 4:00pm to 10:00pm, except the Khorfakkan clinic, which runs from 10:00am to 4:00pm.

The clinics are located at Al Majaz Waterfront in Sharjah, Mushrif Mall in Abu Dhabi, Mall of Al Ain in Al Ain and City Walk in Dubai. Additional locations include Umm Al Quwain Mall in Umm Al Quwain, RAK Mall in Ras Al Khaimah, and Lulu Mall in Fujairah.

The Mobile Medical Clinic and Mini Mobile Clinics cover more than 86 sites in key cities across the UAE all throughout October.

Pink October campaign offers a range of solutions and services to encourage corporate involvement, while furthering the role and positive impact of companies on breast cancer prevention. Companies can book Pink October’s mobile clinic to visit their premises, providing mammogram screenings for female employees aged 40 and above, as well as clinical breast examinations for women and men aged 20 and above.

The services include the Pink October Corporate Wellness Day which seeks to encourage a comprehensive approach to employee health.

The programme offers clinical breast examination and mammogram vouchers.

Companies can also avail of the awareness lectures and workshops programmes, either on site or online.

These educational sessions are designed for both women and men, covering the essentials of breast self-examination and the importance of early detection. They are complemented by informative brochures distributed to all attendees.

As part of this year’s Pink October, the Pink Caravan organises the second edition of the community event in Aljada, Sharjah, from 10-12 October, offering free early breast cancer detection examinations, in addition to a range of family and edutainment activities that cater to all age groups.

Those include awareness sessions, interactive workshops, play zones, competitions, in addition to sporting and health-related activities, and kids’ activities.

The Pink Caravan will take part in the Battle Cancer Challenge at The Seven Stadium in Dubai, Saturday, October 25, 2025, where the pink Caravan’s mobile clinic will be present to offer early breast cancer detection examinations.

The event includes a fitness challenge and fundraising for FOCP x Battle Cancer 2025, via Yalla Give Platform, the first licensed online donation and crowdfunding platform in the Middle East.