‘Largest perfume testing event’ enters Guinness

Local fragrance firm, Emirates Pride Perfumes, has officially entered the Guinness World Records with the successful completion of “the largest perfume testing event in the world” with the participation of record number of people.

The Guinness World Record event held in One&Only One Za’abeel hotel in Dubai and as the landmark celebration brought together distinguished guests, the most renowned perfume evaluators, influencers, and media representatives on an unforgettable evening that embodied the UAE’s spirit of innovation and excellence.

Muhammad Ibrahim Alblooshi, CEO of Emirates Pride while talking to media said: “There were scores of people who wanted to be part of today’s event but we tried to focus on our customers from all over the UAE and many travelled from different GCC countries. We have our own stores in Oman, Saudi Arabia and other locations while online sales have been attracting high quality of fragrances from all over the world.” He further pointed that “For the first time in fragrance history, a brand invited its customers and enthusiasts to take part in live testing, voting, and rating — culminating in the launch of the winning scent as an exclusive anniversary edition and a gift to its valued consumers.”

Responding to a question, he mentioned that they have already organised a number of events for their customers, community to promote the Emirati culture and the love of high quality fragrances.

The record-breaking event welcomed hundreds of attendees to experience three exclusive, limited-edition fragrances, each crafted to reflect the brand’s heritage and artistry. Guests then cast their votes to select the winning fragrance, officially crowned as Emirates Pride Perfumes’ Anniversary Scent. This participatory format allowed the public to directly shape a piece of fragrance history.

The evening offered a fully immersive journey, featuring dedicated scent-testing lounges, interactive installations, and creative photo zones celebrating Emirati culture while showcasing the brand’s commitment to olfactory luxury. The highlight of the night came with the live announcement of the Guinness World Records certification, followed by the unveiling of the audience-chosen fragrance.

This milestone underscores Emirates Pride Perfumes’ mission to position the UAE as a global hub for perfumery — where innovation meets tradition and luxury is redefined. By engaging its community in shaping the brand’s legacy, Emirates Pride has not only set a new world record but also created a moment of national pride that adds to the UAE’s growing list of international achievements.