‘Back to School’ campaigns take off with massive discounts

Leading malls and retail outlets across are now fully gearing up with unique discount campaigns to give relief to families ahead of the opening of the new academic year.

The Union Coop has officially launched its annual ‘Back to School’ campaigns as the initiative reaffirms the retailer’s commitment to offering high-quality and diverse school supplies that cater to the needs of students, parents and teachers, while keeping pace with the latest developments in education.

Commenting on the launch, Mohamed Al Hashemi, CEO of Union Coop, said: “At Union Coop, we strive to provide a seamless shopping experience for families and students at the beginning of every academic year. This is achieved through a wide selection of top-quality products, ranging from the latest stationery and office supplies to modern educational electronic devices that have become essential tools in today’s learning environment.”

Furthermore, the various discount promotions to cover school uniforms, shoes and stationery items are also live at all branches of Lulu Hypermarket, Carrefour and other leading retail outlets.

DSS continues to bring a summer of thousands of offers and exclusive savings with its final retail season starting today, specially curated for Back to School. Running from 11 to 31 August, the highly anticipated citywide offers deliver unmissable value of up to 75 per cent off for families and students to help them save and stock up on everything they need for the new term, be it school essentials, uniforms, tech, footwear, or more.

The DSS Back to School season promises a strong start to the academic year and a summer well spent for residents and visitors in Dubai, rounding off what has been the most value-packed edition of DSS to date.

Organised by Dubai Festivals and Retail Establishment (DFRE), families can enjoy bundle deals, buy-one-get-one-free offers, and limited-time promotions at Dubai’s leading malls, with additional activations including cashback incentives, bonus point weekends, and the chance to win school fees.

At the heart of the season is the Modesh Scholarship, giving families the chance to win their share of Dhs200,000 in scholarships. Shoppers simply need to spend Dhs200 or more at participating malls.

Families can also take part in the Back to School – Spend & Win AED 25,000, running at Dubai Festival City Mall until 31 August. Those who spend Dhs500 or more at participating stores stand the chance to win Dhs25,000 towards their child’s school fees. The winner will be announced on 3 September.