Dubai’s Roads and Transport Authority (RTA) has honoured 2,172 taxi drivers in the emirate under the “Road Ambassadors” initiative that seeks to motivate drivers who comply with laws and regulations, uphold high standards of personal and vehicle cleanliness, and demonstrate integrity by returning lost items to their rightful owners.
This step comes as part of the Authority’s efforts to encourage drivers to enhance corporate reputation and motivate them to deliver outstanding customer service.
The gesture also echoes appreciation for their conduct and efforts, whether related to cleanliness or courteous behaviour towards customers, which is viewed as a source of motivation and a role model for all RTA drivers.
Providing further details, Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency, said: “The recognition covered 2,172 drivers in 2024 and up to the first half of this year.
The initiative has fostered a spirit of healthy competition among drivers and operating companies to achieve the highest standards of service quality and excellence.
It has also contributed to enhancing customer satisfaction and improving the commuting experience.
As a result, it has helped elevate the overall quality of life across the emirate by providing a safer, more comfortable travel experience and promoting greater traffic safety and awareness.”
Bahrozyan praised the strong sense of competition among drivers in upholding exemplary standards and commended their collective efforts, which have contributed to a record growth of the public transport sector.
Fulfilling these goals reflects RTA’s commitment to delivering reliable and efficient mobility solutions that meet the increasing demand for mass transit across the emirate.
The honoured drivers expressed their appreciation and delight at the thoughtful gesture, which reflects RTA’s care for drivers and reinforces the shared commitment to sustaining customer happiness while upholding RTA’s regulations and traffic laws.