MoHAP wins award for ‘Hayat’ programme

The Ministry of Health and Prevention (MoHAP) has won the Government Accelerators Award for the National Programme for Donation and Transplantation of Human Organs and Tissue “Hayat·”

Part of the Government Accelerators initiative overseen by the Prime Minister’s Office, the award recognises “Hayat’s” measurable outcomes and broad societal impact, particularly its success in increasing the number of registered organ donors.

“Hayat” has become as an innovative national model for public health awareness, advancing community engagement and public health promotion by furthering integration between federal and local entities.

The initiative encourages creative, out-of-the-box solutions to overcome traditional work models and enhance government agility in delivering high-quality healthcare services, in line with the “We the UAE 2031” vision.

The first phase of the programme was launched in Fujairah as a pilot platform within a 100-day framework, aiming to increase donor registration rates by 50%.

Through the collaborative efforts across 36 local entities in the emirate, the Ministry succeeded in surpassing this target by over 20%.

The success was driven by the adoption of innovative promotional strategies that enhanced the impact and human dimension of health awareness messaging.

Awareness workshops held at the Majlis of Sheikh Mohammed Bin Hamad Bin Mohammed Al Sharqi, Crown Prince of Fujairah, along with the engagement of the Fujairah Youth Council, the Federal Youth Authority, universities, ministries, and healthcare entities, played a key role in the programme’s success. They also highlighted the effectiveness of the Government Accelerators model in delivering transformative societal change.

Building on the success in Fujairah, “Hayat” expanded to cover Northern Emirates, thanks to the flexibility and scalability of the model.

The project continued to deliver impactful results by producing compelling visual content documenting donor and recipient stories.

The programme’s success was further amplified by strategic government partnerships and the integration of behavioral insights and artificial intelligence into intervention design.

These efforts aimed to increase public awareness and donor registration rates, exemplifying how the synergy between behavioral innovation and digital transformation can enhance public health and quality of life in the UAE.

MoHAP’s win reaffirms its commitment to aligning its projects with national approaches aimed at enhancing quality of life and promoting the principles of sustainable health.

Through innovative initiatives, the Ministry seeks to solidify the UAE’s position as a leading hub in global health indicators, in line with the nation’s vision for a brighter and healthier future.

WAM