‘Arab Podcast Programme’ unveils regional talent‘

The inaugural week of the second edition of the “Arab Podcast Programme,” a pathbreaking initiative organised by the Dubai Press Club, witnessed a distinguished group of content creators and industry experts from across the Arab world sharing their insights with enthusiastic Arab youth eager to carve a niche within the fast-evolving digital media realm of podcasting.

The accent on enabling young participants to find their feet as audio content creators – with established professionals sharing their creative vision, expertise, and technical knowledge – underscores the rapid growth of this vital sector and the increasing interest in podcasting as an influential and innovative media platform aligned with the trends of modern media.

Launched on July 7 at the Dubai Press Club, the Arab Podcast Programme features five weeks of intensive training under the supervision of Charbel Issa, a certified trainer on Podeo, a leading podcasting platform in the Middle East and North Africa region.

The training sessions are designed to offer participants a clear idea of fundamental concepts while they gain new skills through hands-on practical training modules.

Hosting the second edition of the Arab Podcast Programme is part of the Dubai Press Club’s sustained efforts to promote the growth of the Arabic podcasting industry and contribute to the development of a dynamic and evolving digital media landscape across the region. The initiative aligns with the rapid changes being witnessed in terms of digital content consumption patterns and aims to support a more active and influential Arab presence in one of the fastest-growing media segments worldwide. Podcasting continues to grow its share as a major platform for free expression and a fertile ground for innovation and creative media content.

The opening week of the event witnessed broad participation from young men and women from across the Arab world. Participants were guided through eight foundational training modules covering various stages of podcast production – from content strategy development, podcast branding, and post-production, to recording quality, hosting, and distribution across podcast platforms, as well as marketing strategies.

Aspiring young men and women were introduced to the fundamentals of podcasting from a holistic professional perspective, grasping basic concepts before delving into the intricacies of professional recording techniques, audio setup, audience trend analysis, and approaches to benchmark the audio identity of content. Discussions also included global best practices in podcast production.