DSS begins with thousands of offers

The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 began on Friday, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone.

Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai’s favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-class gastronomy, and endless family-friendly experiences at every turn. From massive savings of up to 75 per cent across hundreds of brands citywide and exclusive giveaways to surprise pop-ups, dining deals, and incredible entertainment for all ages, this early summer shopping campaign delivers exceptional value to residents and visitors at the very start of the DSS season. Whether planning a staycation, shopping spree, or weekend outing, the shopping season is packed with ways for residents and visitors alike to enjoy more of the city for less.

Several more surprises are waiting to be unlocked every single day at citywide attractions, hotels, as well as star-powered performances, thrilling live entertainment, diverse culinary delights, enchanting experiences with everyone’s favourite Modesh and Dana, and so much more.

The celebrations kick off with a spectacular weekend of family fun, cultural celebrations, and show-stopping entertainment across the city. On Friday, 27 June, Dubai Festival City Mall hosts Japanese dance crew Sabrina and Palestinian-Jordanian pop artist Reina Khoury, while Abri & the Band and singer-songwriter Noel Kharman takes to the stage on Saturday, 28 June. One of the most anticipated events of DSS - Summer Restaurant Week - makes its eagerly awaited return this July, inviting diners across the city to experience some of Dubai’s best-loved restaurants at exceptional value from 4 to 13 July.

DSS is the best-value time of year to enjoy Dubai’s world-class leisure scene, with exclusive summer offers at more than 100 hotels, 15 top attractions, and 10 spas across the city. Whether planning a weekend escape, a city break with the kids, or meaningful indoor fun, DSS 2025 offers something for every age, interest and budget.

Think resident rates, family packages, free upgrades, added extras, and surprise perks designed to help friends, families, children, parents, grandparents, and every extended family member in between relax, recharge, and experience more of Dubai for less. One of the summer’s most popular value products, the DSS Entertainer returns for 2025 with over 7,500 Buy One Get One Free offers across premium and casual dining, brunches, delivery, attractions, leisure, spas, salons, fitness, and more.

Customers can enjoy three months of unlimited access to ENTERTAINER Dubai from the date of purchase, with each participating merchant offering up to three redemptions valid seven days a week. The exclusive DSS edition is available throughout the festival period, giving residents and visitors ample time to explore everything on offer.