World’s largest gold frame shines at Sharjah exhibition

The 55th edition of the Watch and Jewellery Middle East Show is ongoing at Expo Centre Sharjah, delivering an exceptional showcase of cutting-edge and exclusive jewellery designs.

Organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition stands as the region’s largest and most influential gathering in the luxury jewellery and timepiece sector.

Among the key highlights of this edition is the “Union Frame” which has now entered the Guinness World Records as the world’s largest gold frame.

Making its debut at the exhibition, the opulent piece is entirely crafted from 21-carat pure gold and is introduced by Golden Arabia Jewellery under the theme “Art that Tells the Story of a Nation.”

The magnificent frame embodies a blend of fine craftsmanship and national pride, designed to communicate the enduring spirit of the UAE’s union, anchored in a deep-rooted heritage and guided by forward-looking aspirations.

This lavish creation encapsulates the UAE’s historical and cultural landmarks in a single piece that narrates the story of the Union, from its ancient heritage to its prosperous present.

The unique piece features intricate gold carvings of iconic landmarks from all seven emirates, including the Sheikh Zayed Grand Mosque, symbolising tolerance and harmony; the Quran Roundabout in Sharjah, reflecting its role as a cultural hub in the Arab region, and Burj Khalifa in Dubai.

The massive frame also features the historic Dhayah Fort in Ras Al Khaimah, the oldest of its kind in the region; Umm Al Quwain’s Museum and Fort, Fujairah Fort showcasing traditional architecture, and the Ajman Museum.

Another standout attraction is a remarkable showcase by Salem Al Shueibi Jewellery, featuring 100,000 unique jewellery pieces in a single exhibition space, reflecting the richness and diversity of the UAE’s jewellery industry.

In a strategic move to attract clientele, the company offered a first-ever 15% discount to exhibition visitors.

The curated selection included high-end diamond pieces and exclusive creations of precious stones, catering to diverse customer preferences through an array of necklaces, bracelets, rings, and gemstone-studded items.

The collection highlighted the exceptional craftsmanship of Emirati designers and the company’s commitment to innovation that blends tradition with modern elegance.

The 55th Watch and Jewellery Middle East Show, open to visitors over the weekend, from 1:00 pm to 10:00 pm, provides an exclusive platform to explore premium gold, jewellery, and luxury watch collections. It stands as a tribute to craftsmanship and artisanal excellence, highlighting the creative achievements of participating brands and artisans.

Meanwhile, the Sharjah Airport International Freezone (SAIF Zone) is taking part in the 55th edition of the Watch & Jewellery Middle East Show, showcasing its investment solutions and world-class infrastructure for the gold and jewellery sector.

At its stand, SAIF Zone is showcasing its competitive services and advanced infrastructure, offering investors the tools to scale and market their products widely. It is also promoting the opportunities available at its Gold, Diamonds and Commodities Park, a dedicated facility tailored to meet the growing needs of companies operating in the precious metals and gemstones sector.

Saud Salim Al Mazrouei, Director of SAIF Zone, said the free zone’s participation in the exhibition is part of a long-term strategy to position Sharjah as a regional hub for the gold and jewellery industry.

He noted that this strategy aligns with the emirate’s vision to diversify its sources of economic income and enhance its global competitiveness.

Al Mazrouei emphasised that SAIF Zone is utilising this major regional platform to promote its distinctive investment offerings, particularly the Gold, Diamonds and Commodities Park, which has become an advanced model of an integrated investment environment tailored to the needs of the high-value precious metals sector.

He added that attracting companies in the gold and gemstones industry is a top priority, especially since the park already hosts regional centres and headquarters of several leading international firms.