Firm launches aesthetic medicine range in Dubai
- Last updated: May 26, 2025 | 11:26
Jamil Khan, Senior Reporter
UAE is considered as the capital of innovation among Middle East countries, and has been always pioneers in all fields, including the medical field.
Supported by initiatives of Dubai Health Authority’s strategy and futuristic vision of its leaders, Dubai has become the hub for latest technologies.
Dr Kareem Hashem, Executive Director Bioaesthetics Trading in Dubai said, “The market of injectable aesthetics is about $49 million as per 2023 and expected to reach about $83 million by 2030 which makes it one of the fast growing segments.”
Dr Hashem said this while attending the launch of a new range of 5th generation (5G) Lixoford products for the first time in the Middle East.
He added that “Thanks to the cutting-edge technology and remarkable results of Lixoford (5G) products we succeeded not only to compete in such dynamic market but also to rule and become one of the most recognisable brands. The market demand exceeded our expectations which led to some shortage in supply, but we are working hard to fulfill our client needs based in UAE and Middle East.”
The launch event held at Softel Hotel, Dubai was attended by a number of doctors, specialists, and industry experts.
Dr Hashem while talking to media also noted that “Lixoford is a result of years of research and development done by a team of scientists under Oxfordcare, headquarter in the UK. The results were phenomenal that become a game changer in medical aesthetics, offering a comprehensive range of products specifically designed to meet various skin and hair needs, from skin rejuvenation creams, to anti-aging and anti-pigmentation treatments, to skin radiance-restoring products and acne and scar treatments. The Liposomes technology guarantees the highest penetration on a cellular level to achieve the fastest and safest results.” He further mentioned that “by introducing this range to the UAE market, Bio Aesthetics Trading is opening new horizons in the world of beauty, strengthening its position as a trusted provider of advanced medical aesthetic solutions that meet the aspirations of the modern consumer.”