Personalised nutrition is an emerging trend reshaping the health industry - GulfToday

Personalised nutrition is an emerging trend reshaping the health industry

According to a recent xNARA survey results  98% of customers prefer Complements over traditional supplements.

According to a recent xNARA survey results 98% of customers prefer Complements over traditional supplements.

Gulf Today, Staff Reporter

Dubai: The global personalised nutrition market is an industry that provides tailored nutritional recommendations according to an individual’s unique characteristics such as their genetic makeup, lifestyle, medical conditions, and personal goals.

This new field combines technological advances such as genetic testing, data analytics, with the goal of optimising nutrition and enhancing overall wellness for individuals. This would allow people to optimize their nutrition, improve their health outcomes, and live healthier lives.

In recent years, there is a growing emphasis on health and well-being among customers, presenting opportunities for brands in the wellness industries. A primary focus within the industry has been on how to create the most personalized nutrition experience. Finding the right supplements to support our individual needs and goals can be a daunting task.

Generic pills and fads have inundated the market, promising miracles but often falling short of expectations. However Complements personalized the supplement regimen based on the unique biology, lifestyle, and health addressing the diverse needs of individuals. With its personalized approach, scientifically backed formulations, and remarkable customer satisfaction, Complements is revolutionising the way we approach supplements. Thousands of people worldwide have already embraced Complements, and their feedback is overwhelmingly positive.

 According to consensual survey of thousands of customers in May 2023 by xNARA -the company inventing Complements- the only company who dose Complements, 98% of them prefer Complements over traditional supplements. Furthermore, 88% have noticed improvements in at least one health area, while 86% have experienced improvements in two or more areas. “The science behind the Complements is revolutionary and really allows customers to reap so many benefits” Dr Uma Naidoo, a Harvard University Professor and Author said.

Dr Shane Creado, an author and expert in sleep, performance, and psychiatry, is also a devoted user of Complements. He has witnessed significant health and wellbeing improvements in his clients, ranging from professional athletes to corporate professionals.

 Dr Creado emphasises that Complements personalized approach and quality ingredients make it unparalleled in the market.

Dr Francesco Campanini, Head of Natural Alternative Ingredients in Europe, applauds Complements quality manufacturing and individualised approach. He attests that he has yet to encounter a product that matches personalised Complements scientific precision in the nutritional supplements space. Even Kevin Libby, a celebrity nutritionist and counselor, recommends Complements to his Hollywood clients. He acknowledges that it provides a straightforward way to fulfill daily needs of functional vitamins and minerals, amino acids, probiotics, bio actives, and food extracts in a personalized way.

According to Professor and Dr Rafi Ahmad, the xNARA ‘s Chief R&D Officer and the Expert at AstraZeneca in Norway and Sweden, if xNARA has 8 billion customers, they have 8 billion formulas. Dr Ahmad headed clinical trials that secured 50 million euro in funding. “

xNara embraces a new era of personalised health which our body and mind deserve. The science behind xNARA’s products is a result of over 324,000 hours of research and development, spanning three years. Collaborations with esteemed experts across institutions like Harvard and Johns Hopkins and focus on intrinsic factors, including advanced science and personalization is second to none. Their dedication to scientific precision has earned them the trust and endorsement of renowned figures in the industry. Its influence reaches millions of people monthly through their active presence on social media to embrace personalization for their health and wellbeing.” Dr Rafi Ahmad said.

Personalised healthcare approaches can enhance patient outcomes by taking into account the various long-term health impacts, recovery trajectories, and needs for preventative care. Investment in specialised assistance not only improves the wellbeing of the individual, but also fosters resilience, averts potential health issues, and optimises the use of resources within healthcare systems.

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