Customers will get discounts from 25% to 75% across Dubai’s malls and shopping destinations.

Jamil Khan, Senior Reporter

The 28th edition of the world’s longest-running festival, Dubai Shopping Festival (DSF) starts on Dec.15, 2022. and runs until Jan.29, 2023, across the Emirate of Dubai with the participation of over 800 participating brands at 3,500 outlets.

During the 46-day festival, the consumers will get discounts from 25% to 75% reductions across Dubai’s malls and shopping destinations.

Over seven weeks, the DSF will feature only-in-Dubai shopping, winning, entertainment, and gastronomic experiences at citywide locations, including malls, high street shops, festival and community markets, and beach side destinations.

The festival will see the world’s best New Year’s Eve celebrations, unique dining experiences, life-changing raffles, the best deals from homegrown and global brands, and live concerts by regional and international music icons.

DSF officials during a news conference in Dubai on Thursday.

Addressing a press conference, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Dubai Shopping Festival is not just the world’s longest-running retail festival, but also its best. The seven-week festival showcases the incredible experiences, events and entertainment that our great city has to offer. This DSF, we invite everyone to celebrate with us and explore the diverse experiences across entertainment, gastronomy, shopping, leisure and lifestyle that only Dubai can deliver. In collaboration with our valued partners and retailers, we look forward to another DSF season of world-class experiences that create unforgettable memories for our residents and visitors.”

The opening weekend

The DSF celebrations will kick off with a spectacular opening ceremony on Dec.15 featuring concerts by regional music icons, cultural and family-oriented performances, and live entertainment.

Dubai Shopping Festival’s opening night fireworks on Dec.15 at 9 pm will light up the sky across six locations: The Beach opposite JBR & Bluewaters, Burj Al Arab, Dubai Frame, Al Seef, Dubai Creek, and Dubai Festival City Mall.

Over 800 participating brands across 3,500 outlets will offer 25% to 75% reductions throughout the festival. Top international brands will provide unmissable discounts and bargains across Dubai’s malls and shopping destinations.

The DSF Daily Surprises are back with incredible deals from different brands each day of the festival, with deals revealed only 24 hours before they go live.

The free-to-attend DSF Markets will bring outdoor and pop-up community shopping experiences at iconic locations across the city, including the Al Seef market at Dubai Creek and the DSF Market at Al Muraqqabat.

Dubai 80s pop-up at Last Exit Al Khawaneej

From Dec.23, 2022 to Jan.8, 2023, Dubai 80s will serve nostalgia with old-school pop-ups from the 80s, 90s, and early 2000s.

The COREUNITY Festival will take over Dubai’s adventure capital Hatta to deliver incredible music, movement and wellness from Jan.13 to Jan.15, 2023.

The Dubai Gold & Jewellery Group’s raffle will give shoppers purchasing Dhs500 worth of gold, diamond or pearl jewellery from participating outlets a chance to win 250 grams of gold.

Spending Dhs25 at Zoom and Dhs50 at AutoPro or select Tasjeel services will earn shoppers an entry into the ENOC Grand Raffle for an Dhs100,000 cash prize daily.

The DSF Mega Raffle ticket, available for Dhs200 at ENOC or EPPCO petrol stations, will give buyers a chance to win a new Nissan Patrol and Dhs100,000 in cash daily.

Iconic Hollywood film music composer Hans Zimmer and his 45-piece band, orchestra, and dancers will give a sensational show on Jan.27, 2023, at the Coca-Cola Arena.

Tickets start at Dhs495 and are available at dubai.platinumlist.net.