BEEAH Group and Green Planet join forces in landmark 10-year contract to advance sustainable waste management in Egypt’s Sharm El Sheikh - GulfToday

BEEAH Group and Green Planet join forces in landmark 10-year contract to advance sustainable waste management in Egypt’s Sharm El Sheikh

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Officials of BEEAH Group and Green Planet during the partnership sigining ceremony.

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Driving Egypt’s sustainability agenda in the key area of waste management, BEEAH Group, the Middle East’s sustainability pioneer, and Green Planet, Egypt’s emerging environmental services company, have formed a partnership to deliver a landmark ten-year contract in Sharm El Sheikh.

The development comes ahead of Cop27, which will be held in the city between Nov.6 and Nov.18, 2022.

In the presence of His Excellency Dr. Mostafa Madbouly, Prime Minister of Egypt, Khaled Al Huraimel, Group CEO of BEEAH Group, and Dr. Mohamed Asaad, Chairman of the Board of Directors of Green Planet, signed the contract with the Governorate of South Sinai. The contract was formalised by Their Excellencies Dr. Mohamed Maait, Egypt’s Minister of Finance, Dr. Yasmine Fouad, Egypt’s Minister of Environment, Major General Hisham Amna, Egypt’s Minister of Local Development, and Major General Khaled Fouda, Governor of South Sinai in Egypt. Delegations from the UAE Embassy in Cairo, Sharjah Municipality and BEEAH Group were also present on the occasion.

In preparation for Cop27 and over the next decade, BEEAH Group and Green Planet will implement future-ready waste management strategies that align with Egypt’s sustainability agenda, such as deploying world-class waste management infrastructure, streamlined waste collection solutions and recycling services. Bringing together a network of RFID-tagged bins, a GPS-enabled fleet and a skilled workforce, BEEAH Group and Green Planet aim to set a new standard for operational efficiency while meeting waste management demand.

Commenting on the development, Al Huraimel said: “Alongside Green Planet, BEEAH is pleased to serve the city of Sharm el-Sheikh. Through our solutions and services, we aim to keep the city clean, preserve the environment and pioneer a sustainable quality of life for residents and visitors. With Cop27 approaching, it is the ideal time to support Egypt as it solidifies its initiatives under the Vision 2030 agenda. Today, we will begin by deploying world-class infrastructure and services to streamline waste management. Over the next decade, in partnership with Green Planet, our goal is to scale up services, build on zero-waste to landfill strategies, and help shape Sharm El-Sheikh into a sustainable, smart city of the future.”

Dr. Mohamed Asaad, Chairman of the Board of Directors of Green Planet, said: “We are optimistic about the future and look forward to working with the South Sinai Governorate and environmental affairs institutions to enhance waste management infrastructure in Sharm El Sheikh, which will help maintain its position as a leading tourist destination.”

The contract with Sharm el-Sheikh is the BEEAH Group’s second in Egypt. In 2020, BEEAH Group signed the Middle East’s largest waste management contract with the New Administrative Capital, one of the largest urban development projects in the world, which targets an ambitious landfill waste diversion rate of 80%. The new contract adds to BEEAH Group’s efforts to consolidate its position in Egypt and across the region, following its success in the UAE as a sustainability pioneer.

Driven by Egypt’s Vision 2030 and Vision 2050, Green Planet was founded specifically to develop the solid waste treatment business in Greater Cairo and pursue innovations in waste processing and production of low-emission alternative fuels. Currently, it is exploring innovations in processing municipal solid waste and hazardous waste such as electronic waste.