A photo shows the iPhone 14 series.

Apple Inc introduced a range of new iPhone 14 models capable of sending a call for help via satellite during an emergency, as well as crash-detection ability and an adventure-focused Ultra Watch.

The iPhone 14 models will test Apple’s ability to wring dollars from its relatively affluent customer base, which has kept spending in the face of rising inflation but is not immune to a weakening economy.

The iPhone 14 will start at $799 and the iPhone Plus at $899 and both will be available for pre-order starting Sept.9.

Apple said it put together a system that will work with emergency responders during emergencies in remote areas.

It also said that in some situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity.

Globalstar said in a filing that it will be the satellite operator for Apple’s emergency SOS service. Globalstar’s stock fell about 16% on Wednesday before being halted ahead of the announcement of the Apple deal. The stock has gained about 50% year to date.

A photo shows the Apple Watch Ultra.

Other companies are working on similar functions. SpaceX founder Elon Musk said last month it is working with T-Mobile to use its Starlink satellites to connect phones directly to the internet.

Apple’s iPhone 14 Plus model will have a larger screen like Apple’s iPhone Pro models but an A15 processor chip like the previous iPhone 13.

The Cupertino, California-based company also showed a trio of new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving.

The Ultra has a bigger battery to last through events like triathlons and better waterproofing and temperature resistance to operate in outdoor environments, as well as better GPS tracking for sports.

The new Watches include an upgraded budget model called the SE and a Series 8 Watch with crash detection and low-power mode for 36 hours of battery life.

The Series 8 with cellular will start at $499 and the SE will start at $299 with cellular. The Ultra, which includes cellular in its base model, will start at $799 and be available Sept.23.

Apple said the new Series 8 watch has a temperature sensor that will work in conjunction with its previously released cycle tracking app to retroactively detect ovulation.

Reuters