A videograb shows the multi-vehicle accident in Abu Dhabi.

Gulf Today, Staff Reporter

The Abu Dhabi Police General Command's initiative to educate motorists managed to reach 35 million followers of social networking sites and media from various segments of society during the first half of 2022.

The initiative publishes videos of real traffic accidents that occurred on the roads of the Emirate of Abu Dhabi, with the aim of enhancing traffic awareness and alerting road users to the dangerous behavior of some drivers, which poses a threat to the safety of lives and property.

Brigadier Muhammad Ali Al Muhairi, Director of the Security Media Department, in the Leadership Affairs Sector of the Abu Dhabi Police, explained the prominent role of the "Your Comment" initiative, which contributed significantly to a qualitative shift in traffic awareness methods, rediscovering a different pattern to the process of communicating with the public, and creating the desired effect of messages, attracting the attention of followers on social networking sites, and raising levels of awareness for such reckless behaviours, which we see daily on the roads with some drivers.

He stressed that the initiative, since its launch in 2018, has achieved very encouraging results, at the levels of viewing, commenting, and republishing, as well as the interest of the media, and the main accounts of the partners, in republishing the videos.

He added that the high video viewing indicators, and the followers' interaction with them, confirmed the effect of the real footage of accidents, in stimulating the followers' desire to participate in comments and opinions, many of which amount to the followers' condemnation of the irresponsible and dangerous behaviors of some drivers, which makes the audience a positive and influential part.

In the communication process, it enhances the impact and effectiveness of the media and awareness message of the Abu Dhabi Police.