Khawla Al Mehairi, Executive Vice President of Strategy and Government Communications at Dewa.

Gulf Today, Staff Reporter

Dubai Electricity and Water Authority (Dewa) has launched its annual Ramadan awareness campaign to raise awareness about conservation and having a sustainable and responsible lifestyle.

This supports Islamic values that encourage moderation and reducing waste. Dewa has organised a series of virtual and physical awareness lectures to encourage the community to contribute to sustainable development, protecting the environment, and reducing emissions.

The campaign focuses on senior citizens, People of Determination, Qur’an recital centres, participants of the Ramadan Aman campaign, sport club members, orphans, and recent converts.

For the Holy Month, Dewa also organised several virtual events, competitions and internal lectures in Arabic and English, about the values of Ramadan. Dewa also launched an awareness page on its internal website Freejna about Ramadan as the month of worship, righteousness, piety, and tolerance.

"We strive to promote a culture of conservation and sustainability and urge society to conserve electricity and water consumption and reduce the carbon footprint, to make Dubai a global hub for clean energy and green economy,” said Saeed Mohammed Al Tayer, MD & CEO of Dewa.

“This supports the Dubai Clean Energy Strategy 2050 and the Dubai Net Zero Carbon Emissions Strategy 2050 to provide 100% of the total power capacity from clean energy sources by 2050. DEWA plays a leading role in supporting the nation’s and global efforts in environmental sustainability, based on its vision to become a globally leading sustainable innovative corporation in accordance with the directives of the wise leadership to make Dubai a sustainable city,” Al Tayer further said.

“This is in accordance with the best international standards, and with the cooperation of all society as a whole,” Al Tayer added.

"In light of the increasing importance of sustainability at the global level, there is an urgent need to change the behaviour of individuals and reduce their carbon footprint, and to highlight the link between environmental quality, air, water and soil quality, human health and thus the quality of life as a whole,” said Khawla Al Mehairi, Executive Vice President of Strategy and Government Communications at Dewa.

“Dewa’s conservation initiatives and programmes resulted in significant cumulative savings among the target groups between 2012 and 2021, amounting to 2.2 TWh of electricity and 5.6 billion gallons of water, equivalent to savings of Dhs1.2 billion, and reducing 1.1 million tonnes of carbon emissions,” said Al Mehairi.