Shurooq celebrates ‘World's Coolest Winter’ campaign with world-class entertainment - GulfToday

Shurooq celebrates ‘World's Coolest Winter’ campaign with world-class entertainment


A musician entertains the audience.

Gulf Today, Staff Reporter

The Sharjah Investment and Development Authority (Shurooq) has announced a packed agenda of wholesome and fun-filled activities across its destinations to mark the second season of the UAE’s 'World's Coolest Winter' campaign that concludes on February 26. Targeting families and individuals of all age groups, Sharjah is now abuzz with a diverse range of lively entertainment activities as Shurooq aims to reinforce the emirate’s status as a leading global destination for families and ecotourism experiences.

World-s-Coolest-Winter-Main2-750 Artists on cloud nine during a performance.

Festive and entertaining performances such as the circus parades, giant mascots, neon-light performers, guitarists, magicians and more will be dazzling visitors with their international arts and cultures.

Al Qasba

Al Qasba will be home to a wide variety of activities including dexterous tricks of circus performers, hand pan instrument music performances and a wide range of entertainment shows on Fridays and Saturdays starting at 4:30 till 9:45 pm.

Al Majaz Waterfront

Visitors of Al Majaz Waterfront will be greeted with performers in costumes that look alike well-known figures such as Charlie Chaplin on Fridays and Saturdays, in addition to a wide variety of activities.

Al Montazah Parks

Al Montazah Parks are hosting local and international folkloric shows that highlight cultures around the world, in addition to acrobatics and musicians who will be strolling around the parks, along with the other various activities and LED light parades. The shows at Al Montazah Parks will be starting from 5 to 9:45 pm.

Khorfakkan Beach

The pristine Khorfakkan Beach on the eastern coast of the emirate will come alive with acrobatic performances at 4:30 pm, along with musicians who will enthral visitors with amazing musical pieces between 6:00 — 9:45 pm, and many more shows that both children and adults would enjoy.

All of these shows at Al Qasba, Al Montazah Parks, Al Majaz Waterfront and Khorfakkan Beach are scheduled to be from 4:30 to 9:45 pm. on Fridays and Saturdays until the 26th of February 2022.

Spend and win

As part of the campaign, Shurooq launched its ‘Spend and Win’ promotions covering seven of its tourism destinations from which visitors will enter a raffle draw and five lucky winners will live an amazing experience at Shurooq’s world-class and award-winning hospitality destinations. Winners will be announced in March.

Visitors who spend a minimum of Dhs50 at Al Majaz Waterfront, Al Qasba, Flag Island, Heart of Sharjah, Al Noor Island, Khorfakkan Beach, and Mleiha Archaeological Centre are eligible to enter the raffle draw.

The prizes include luxury hotel stays in Mysk Al Faya Retreat in Mleiha, Mysk Al Badayer Retreat in the heart of the Al Badayer desert, The Chedi Al Bait Sharjah Hotel managed by GHM Hotels, in addition to amazing experiences at the Mleiha Archaeological Centre, which includes the Mleiha Sunset Lounge, Buggy adventures, and more.

Promoting creativity in entertainment

Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq said: “The events hosted as part of the 'World's Coolest Winter' campaign align with Shurooq’s vision to promote innovation and creativity, and create game-changing guest experiences for all visitors. Visitors to Shurooq’s destinations are assured quality services and the array of activities are a great incentive for families and individuals to step out and enjoy the brilliant weather, especially on weekends.

“Shurooq’s diverse agenda of activities throughout its destinations offer amazing experiences that meet the needs of society members of all ages and nationalities. The breadth of our programming includes musical performances, circus shows, carnivals and traditional dance shows from around the world that celebrate the cultural diversity of the UAE and cater to the interests of its multinational communities. All events adhere to the highest standards of public safety, and precautionary measures including social distancing and limited capacity are being observed to ensure a safe and pleasant experience for visitors,” he added.

The Sharjah Investment and Development Authority (Shurooq) is currently leading a diversified portfolio of infrastructure projects, with a total value of more than Dhs12 billion ($3 billion) and covering a total land space of more than 12 million sqm across Sharjah’s western, central and eastern regions.

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