Akhilesh Yadav displays a bottle of perfume during its launch at party office in Lucknow. AFP
A left-wing Indian opposition party has launched a perfume with what it calls the "fragrance of brotherhood, love and socialism" that will "end hatred."
The product was unveiled by the Samajwadi Party in the hopes of wooing voters in elections in early 2022 in the northern state of Uttar Pradesh.
Pushpraj Jain, a state lawmaker from the party, said it took "22 natural fragrances" — a reference to the 2022 vote — to develop the scent.
"When you use it the anger and hatred in the air will be defeated. We will also prepare another scent with 24 natural fragrances (for 2024 national elections)," Jain said.
The fragrance comes in a bottle in the party's red and green colours embossed with its workmanlike election logo of a bicycle.
Party leader Akhilesh Yadav is hoping it will help unseat Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) in the huge state, India's most populous with around 230 million people.
The state has been run by the BJP since 2017 under saffron-robed, firebrand Hindu monk Yogi Adityanath, a hardliner known for his inflammatory rhetoric against Muslims.
Adityanath, 49, could strengthen his claim as a possible successor to 71-year-old Modi if he retains power in the poll, which will likely be held in February or March.
Uttar Pradesh's huge population makes it a key political battleground. There and in other states, politicians and parties use all kind of sops, freebies and even cash bribes to win over voters.
Yadav's party distributed the perfume to journalists and party workers at a press conference without detailing when, where and how it will be available for potential voters.
It is not the first time Yadav has launched a perfume. Local media reports say the state's former chief minister released four fragrances inspired by four cities in Uttar Pradesh to celebrate his four years in office in 2016.
Congress President Rahul Gandhi’s assets have grown from Rs 9.4 crore in 2014 to over Rs 15.8 crore presently.
The home ministry wrote to the Congress party leader and scion of the famed Nehru-Gandhi dynasty after a deputy of Prime Minister Narendra Modi's ruling party accused Gandhi of lying about his nationality.
Prime Minister Narendra Modi on Wednesday met leaders of political parties in Parliament to discuss his suggestion of holding Lok Sabha and state Assembly elections together. The Congress and its allies in the United Progressive Alliance (UPA), Trinamool Congress, the DMK and Leftist parties stayed away.
The UAE’s annual literary extravaganza, the Emirates Airline Festival of Literature began on Wednesday with a starry mix of Hollywood celebrity, award-winning authors and experts leading the field on matters shaping the world. Across the week-long event, the festival will feature almost 300 sessions, ensuring there’s something for everyone, from live music and poetry performances to workshops, film screenings, and of course inspiring talks from some of the biggest names in literature.
The earthquake was recorded at 6:44 pm (10:44 GMT), near the Moncayo district in Davao de Oro province on the island of Mindanao.
Authorities are also probing the possibility that people inside the compound helped to coordinate the attack, the senior provincial police official told AFP on condition of anonymity.