Photo used for illustrative purposes.

Jamil Khan, Senior reporter

The residents of the UAE as well as tourists will be mesmerised to get up to 50 per cent discounts on thousands of items worth Dhs50 million on the celebrations as part of the “UAE-Year of the 50th.”

Millions are allocated towards promotions and discounts exceeding 50 per cent that will last 100 days and will include instant prizes through scratch and win for cash prizes, gold bars, mountain bikes and free delivery promos as well coinciding with the nation’s celebrations of its golden jubilee, which coincides with the 50th anniversary of formation of the UAE, the Union Coop revealed the launch of a grand promotional campaign as part of its national and societal contribution to the happiness of members of society, where the company allocated an amount of Dhs50 million to reduce the prices of thousands of goods, in addition to offering various valuable prizes to consumers during the 100-day promotional campaign period, starting from Nov.10, 2021.

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This announcement came during a press conference held at Union Coop’s headquarters at Al Warqa City Mall, in the presence of Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop, Dr. Suhail Al Bastaki, Director of Happiness and Marketing Dept., and part of Divisions and Dept.

Directors and Managers from Union Coop, and representatives of Arab and foreign media outlets.

On this occasion, Khalid Humaid Bin Diban Al Falasi, at the beginning of the press conference, extended his warmest congratulations to the wise leadership of the UAE and the citizens and residents of the country on the occasion of the country’s celebrations of its golden jubilee, which coincides with the 50th anniversary of formation of the UAE, noting that Union Coop will launch a major discounts campaign for 100 days, in addition to giving prizes and discounts and reducing the prices of goods at a total cost of about Dhs50 Million.

He also indicated that the campaigns and initiatives, which coincide with the country’s celebrations of its golden jubilee, are in line with the basic objectives of the UAE and the Union Coop of spreading community happiness.