UAE Embassy in US launches ‘50 Years | 50 Faces’ campaign - GulfToday

UAE Embassy in US launches ‘50 Years | 50 Faces’ campaign


A videograb from the '50 Years | 50 faces' clip.

The UAE Embassy in Washington, D.C., has launched a new campaign “50 Years | 50 Faces,” honouring the country’s 50th anniversary and telling the story of the UAE’s friendship with the US across five decades.

The groundbreaking campaign is part of the UAE’s “Year of the 50th” celebration, which is taking place till March 2022.

The celebration will highlight the UAE-US relationship, which has been guided over the last 50 years by deep friendships, shared values and a common vision for a better future. Through a series of 50 short videos that will be featured on a story hub at “” and promoted by the Embassy’s social media platforms, Emiratis, UAE residents and Americans will share their personal experiences as they relate to the meaningful relations between the UAE and US.

The stories reflect the breadth and depth of the UAE’s history and relations with the US – and range from 15 to 50 years old, and everywhere in between.

“We’ve captured some of the special ‘moments’ that reflect aspects of the 50-year-old UAE-USA relationship, as told by individuals. Their accounts are unique, personal and unexpected, and tell the story of a friendship that has withstood the test of time,” said Yousef Al Otaiba, the UAE Ambassador to the US, whose own story about first coming to Washington, D.C. and forging friendship on his college soccer team is featured.

“As the UAE approaches its National Day, ‘50 Years | 50 Faces’ is a fitting tribute to the UAE’s founding father, Sheikh Zayed, and his vision for a more open, globally engaged and inclusive society,” continued Ambassador Al Otaiba.

The videos will feature contributions from Emirati and American officials, thought leaders, academics and students in subjects that include space, education, the arts and culture, religion and diplomacy.

One of the featured videos tells the story of when, nearly 50 years ago, the late Sheikh Zayed Bin Sultan Al Nahyan held an extraordinary meeting with three of Nasa’s Apollo 15 astronauts, who had just returned from a historic visit to the surface of the Moon. The story of this astounding meeting, as told 47 years later by former Nasa scientist Farouk El-Baz, is one example of the people-to-people connections illustrated by the 50 Years | 50 Faces project.

In addition to Farouk El-Baz, the launch of 50 Years | 50 Faces will feature the following individuals and their stories:

• UAE Ambassador to the United States Yousef Al Otaiba recalling the friendships he formed through his love of soccer while studying at Georgetown University.

• Deeply personal moments shared by former US Ambassador to the UAE Marcelle Wahba, about the days following 9/11/2001.

• New York University Abu Dhabi Professor Michele Bambling’s work alongside Emirati students who delved into their family archives to curate the groundbreaking “Lest We Forget” project.

• Middle East pitmaster Hattem Mattar and his journey to bring Texas-style brisket to the UAE.

Additional videos will be added to the story hub over the coming days and weeks. For more information, or to view the videos, visit

Earlier this year, The UAE Golden Jubilee Committee announced the opening of its ‘Year of the 50th Fellowship’ programme for applications from UAE citizens and residents across the UAE.

The 11-month programme commences in June 2021 and ends in April 2022.

The aim of this programme is to provide the youth with exciting work opportunities in a number of disciplines, including project management, design and communications. Successful candidates will work closely with cross-functional internal teams and external parties that will develop their skills and expertise in one of five key areas: Project Management The ideal candidate is a proactive problem-solver, gifted multi-tasker and a team leader, able to oversee and manage the given project through the creation of tools and structures that will lead to the team’s success.

This role will be of a talented communicator who can engage, influence and inspire action across a wide range of senior stakeholders.


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