Gulf Today, Staff Reporter

Emirates Draw, a UAE-based, socially responsible trading and events company, announced on Wednesday it is launching an exciting new initiative, a CSR based weekly draw. Emirates Draw will have seven guaranteed winners of Dhs77,777 weekly and an entry to a Grand Prize of Dhs77,777,777, the largest Grand Prize in UAE history.

“We saw this as a unique opportunity to create a purpose-driven activity that will provide better value to participants through their purchases, by celebrating weekly winners, but also giving back to the community through our environmental CSR initiatives,” said Mohammad Alawadhi, Managing Partner of Emirates Draw.

“The purpose of Emirates Draw is to deliver on a promise ‘For a Better Tomorrow’. In addition to allowing UAE residents to improve their lives, we will be supporting environmental programmes across the UAE, with the Fujairah Coral Reef Programme being the first of many initiatives.”

Emirates Draw will be streamed live every Saturday at 7:00pm UAE time on the www.emiratesdraw.com and across the company’s YouTube and Facebook channels. The first draw will take place on Sept.25, 2021.

Emirates Draw will be the first draw to embed a significant social and environmental component to its operating model.

The first project will be supporting marine biodiversity through its support of a Coral Reef Programme in Fujairah which is expected to plant more than 1.5 million coral reef polyps.

This commitment to the environment will be followed by other significant environmental and sustainability programmes.

By purchasing an Dhs50 Coral Polyp online at www.emiratesdraw.com,  or across a growing network of authorized Emirates Draw retailers, consumers can choose to participate in the weekly draw.

Upon registering online, participants can select their seven-digit number or have the system choose their number randomly.

Once selected, each participant’s number is locked in and no one else can select the same one.

With their purchase, consumers are entered into a raffle where every week seven lucky participants are guaranteed Dhs77,777 each.

In addition, they will enter a second draw with six prize categories that include a Grand Prize of Dhs77,777,777 when all seven numbers are matched.

Emirates Draw has obtained all the required approvals from the local authorities and has implemented worldwide best practices to ensure full transparency and fairness.