Children will be amazed by the range of offers on display.

With the new academic year almost here, now’s the perfect time for students and parents to stock up on classroom essentials before school begins.

As part of the Dubai Summer Surprises (DSS) annual Back to School (BTS) promotion, stores across the city are offering a huge range of offers and prizes to help students of all ages fill their school bags and pick out a new term wardrobe.

The BTS sale season is one of the city’s most eagerly awaited shopping events of the year, with youngsters eager to be reunited with teachers and meet friends new and old.

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One of the biggest and best BTS offers taking place this DSS, Jumbo Stores across Dubai will give parents a chance to win Dhs25,000 in school fees and a Microsoft Surface Go laptop each day until the end of DSS on 4 September. Shoppers who spend more than Dhs1,000 on laptops, desktops and tablets at Jumbo Stores and www.jumbo.ae will be entered into the prize draw. The retailer is also offering great savings and deals on a wide range of devices for school and university students throughout the BTS period.

Shoppers at Ibn Battuta Mall will be entertained by the magical Sky and Rose Show while they browse the great back to school offers, with the performers staging a spectacular display for families, residents and visitors daily from 26 August to 4 September.

Dubai Shopping Malls Group (DSMG) is hosting a super Back to School promotion from 15 August to 4 September, with a total of Dhs100,000 up for grabs. The promotion will see shoppers who spend Dhs200 in any DSMG mall entered into a raffle to bag Dhs5,000 in cash. Twenty winners will be chosen during the BTS period. Participating malls include Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, Bin Sougat Centre, BurJuman, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall, Reef Mall, Shurooq Community Centre, Times Square Centre, Union Coop Al Quoz, Wasl Vita, Dar Wasl, Wasl 51, Souk Madinat, Crown Mall and Central Mall.

However, consumers are happy with the announcement of the latest retail promotion on more than 20,000 products as part of the ‘back to school’ campaign as a local retail announced it was investing Dhs20 million in the promotions to make the consumers happy.

The announcement was made by Union Coop to launch its annual “Back to School” promotional campaign, coinciding with the start of the new school season. It has allocated Dhs20 million towards the campaign which begins on August 8th till August 18th 2021, with discounts ranging up to 65 per cent on more than 20,000 products, as a part of the initiatives launched by Union Coop for its consumers throughout the year in the form of multiple events.