A man has a closer look at the Expo 2020 countdown clock at Dubai Frame in Dubai.

Gulf Today, Staff Reporter

The official timing provider for the Dubai Expo 2020 on Saturday has launched a countdown clock at Dubai Frame. The mega event is just 300 days away and the UAE has already began the preparations to welcome it in an unprecedented way.

The launching of countdown clock by Swatch, the official timing provider, was conducted virtually with Egyptian-born, Dubai-raised professional skateboarder Karim Nassar taking online viewers on a thrilling journey across Dubai before arriving at the Dubai Frame to start the clock.

Swatch is known for its partnerships with pioneering athletes and has been on the skateboarding scene since the 1980s.

The message is clear: The world may have pressed pause during the last months, but now it’s time to come together and create the future. After all, time is what you make of it.

Taking place from Oct.1, 2021 to March 31, 2022, Expo 2020 Dubai is gearing up to bring its theme of ‘Connecting Minds, Creating the Future’ to life. The six-month event will be a celebration of human spirit, resilience and optimism, and will capture the world’s imagination by welcoming the best minds and the most innovative ideas from across the globe.

Manal Al Bayat, Chief Marketing and Communications Officer, Expo 2020 Dubai, said: "Opening in the UAE’s Golden Jubilee year, Expo 2020 is an incredible opportunity to celebrate 50 years of remarkable progress, and showcase our nation’s ambitions and aspirations for the future to the world. As we prepare to welcome millions of people to the UAE and to Expo 2020, the countdown clock will further engage and excite residents and visitors and inspire them to be part of this once-in-a-lifetime experience."