Image only for representation
A stellar collection of creative audiovisual content designed specifically for the young generations will now be accessible to audiences in the UAE and Middle East for free. The Sharjah International Film Festival for Children and Youth (SIFF), organised by FUNN – a local organisation dedicated to promoting and supporting media arts learning in the UAE’s children and youth – has signed a partnership agreement with MENA Mobile, a leading company engaged in mobile applications, gaming, animation and internet education, based out of twofour54 Abu Dhabi.
Following a partnership agreement signed by Sheikha Jawaher Bint Abdullah Al Qasimi, Director of FUNN and SIFF, and Baker Ma, Founder and CEO, MENA Mobile, SIFF’s vast repository of high-quality content spanning series, films, cartoons, songs, stories, and educational videos, will be available free-of-charge on MENA Mobile’s Bustan app, which can be downloaded on both the Apple App Store and Google Play Store.
The partnership offers young audiences easy access to a new platform that will connect them to SIFF’s handpicked collection of media content produced locally and globally.
Commenting on the partnership, Sheikha Jawaher said: “This agreement creates a new avenue for us to continue on our mission of nurturing arts and culture in the young generations and help advance their capabilities and talents. It will take us a step forward in achieving our vision to nurture a generation of empowered and highly motivated young artists capable of taking the Arab film industry to a higher level.”
Sheikha Jawaher pointed out that the partnership with MENA Mobile would unlock a treasure of content for audiences from around the world to watch from the safety of their homes as we continue to practise social distancing. She added that the move aligned with SIFF’s goal to strengthen partnerships with cultural and art entities in the country, in order to enhance the learning experiences of young film enthusiasts.
On his part, Baker Ma said: “Through this application, we seek to develop and advance Arabic content and help raise a new generation that enjoys art and culture.”
Meanwhile, SIFF will continue to stream films on its website (www.siff.ae), across a variety of genres that deliver great messages to inspire and enrich its young viewers besides streaming the content on Bostan app using the following downloading links: Android:https://rebrand.ly/66kpry1, Apple store: https://rebrand.ly/090a5oh
Eighth edition of SIFF to host 48 film premieres, which comprise 4 movies from the UAE, 3 from the GCC, 35 from the Middle East, and 6 films representing the unique vision of global filmmakers.
Festival organiser FUNN has confirmed that this edition will offer young cinema enthusiasts a unique opportunity to interact with top Arab and international actors and filmmakers.
Despite the many challenges for those engaged in the children’s film industry, including the lack of online access to all children during the current circumstances, “the future for children’s cinema remains very bright,” said Firdoze Bulbulia of the Nelson Mandela Children’s Film Festival in South Africa.
Scheduled to be held from Oct.11-16, SIFF is one of the most anticipated cultural events organised by Sharjah and is the first film festival in the UAE and the Arab region to celebrate children’s and youth cinema.
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