This file photo shows the logo of the Coca-Cola company during the presentation of a new advertising campaign in Paris. AFP
"There is no place for racism in the world and there is no place for racism on social media," James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.
He said social media companies — which other major brands have boycotted to force changes in how they deal with hateful material — need to provide "greater accountability and transparency."
Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," Quincey said.
The beverage giant told CNBC that the "break" does not mean it is joining the movement launched last week by African American and civil society groups.
The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to achieve better regulation of groups inciting hatred, racism or violence on the platform.
Unilever, home to brands including Lipton tea and Ben and Jerry's ice cream, said it would stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the "polarized election period."
Facebook said it would ban a "wider category of hateful content" in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.
Pop star Selena Gomez has written a message to Facebook CEO Mark Zuckerberg and the social network's Chief Operating Officer Sheryl Sandberg, urging them to help stop the spread of hate on the platform ahead of the November election.
T. Raja Singh, a regional lawmaker for Prime Minister Narendra Modi's ruling party, was blocked "for violating our policy prohibiting those that promote or engage in violence and hate from having a presence on our platform," a Facebook spokesman said.
Misinformation about vaccination has spread far on social media in many countries in recent years — including during major vaccination campaigns to prevent polio in Pakistan and to immunise against yellow fever in South America.
Macron on Wednesday criticized the legislation, known as the Inflation Reduction Act, during a luncheon with US lawmakers and again during a speech at the French embassy.
The awards were held to coincide with the 20th MEADFA conference which was held in Bahrain for the first time and brought together 440 delegates.
Weeks before the invasion, Xi and Russian leader Vladimir Putin affirmed their "no limits" relationship, and Beijing has stepped up oil purchases from Russia while their air forces held joint drills this week.