This file photo shows the logo of the Coca-Cola company during the presentation of a new advertising campaign in Paris. AFP
"There is no place for racism in the world and there is no place for racism on social media," James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.
He said social media companies — which other major brands have boycotted to force changes in how they deal with hateful material — need to provide "greater accountability and transparency."
Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," Quincey said.
The beverage giant told CNBC that the "break" does not mean it is joining the movement launched last week by African American and civil society groups.
The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to achieve better regulation of groups inciting hatred, racism or violence on the platform.
Unilever, home to brands including Lipton tea and Ben and Jerry's ice cream, said it would stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the "polarized election period."
Facebook said it would ban a "wider category of hateful content" in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.
Pop star Selena Gomez has written a message to Facebook CEO Mark Zuckerberg and the social network's Chief Operating Officer Sheryl Sandberg, urging them to help stop the spread of hate on the platform ahead of the November election.
T. Raja Singh, a regional lawmaker for Prime Minister Narendra Modi's ruling party, was blocked "for violating our policy prohibiting those that promote or engage in violence and hate from having a presence on our platform," a Facebook spokesman said.
The initiative was rolled out with an animated video which visually communicates the negative impact that the circulation of child abuse content could have on the child who's the subject of such content, even if it's about condemning the act.
An official described seeing one child with part of his leg missing lying on the hospital floor for several hours, without receiving treatment for lack of medical staff.
The Ruler of Sharjah was briefed on the project, which comes within the framework of developing the electricity production sector system and is SEWGA largest investment in the field of energy in the emirate.
After repeated setbacks in the operation, military engineers and skilled miners are working by hand in a painstaking dig through rock and rubble towards the men using a so-called "rat-hole" mining technique to clear the final stretch.